BoomTown leverages data intelligence to empower agents to match the right buyers with the right listings, tightly integrating features with mobile CRM.
CHARLESTON, S.C. – May 1, 2014 – BoomTown, a leading real estate lead generation and Customer Relationship Management (CRM) system, recently introduced several updates to its predictive marketing capabilities that match potential buyers to properties and assign a specific fit score to each, so agents can clearly identify the best opportunities and reach them first.
“Timing is everything for agents, and finding all the potential buyers for a property then determining which ones are the best matches can be a slow process, especially on the go,” said Grier Allen, President & CEO of BoomTown. “The data intelligence in our upgraded features allows agents to instantly generate a list of matches for a property, see a ranking of each, and be sure they are the first to connect with the right prospects for a property.”
From their office or mobile CRM, agents can simply type in a property address to quickly see a list of leads searching for just that type of property. The matches appear with a fit score that ranks their likeliness to transact, showing who is just getting their search started and who is ready to act on a property. Agents can refine their list by the opportunities with the highest scores, ensuring they are sending targeted emails with curated information to those that are ready to act.
“The new Best-Fit Leads feature also makes communication more efficient by eliminating both the time wasted reaching out to each buyer that fits a property individually, and the ineffectiveness of bulk emailing your entire database,” said Don Sedota, Director of Product Management for BoomTown. “Tight integration with our recently updated Hot Sheet feature, that pulls real time market updates directly into the system, also lets us create proactive alerts for agents based on timely market events, so they can be the first one to connect with a potential homebuyer and provide the freshest, tailored information.”
Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals.The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown's software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit http://boomtownroi.com/.