BoomTown Launches Mobile CRM, Brings Actionable Intelligence to Mobile Devices

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April 24, 2014

Predictive mobile solution allows agents to connect with the right consumers and act on top opportunities wherever they are

CHARLESTON, S.C. – April 24, 2014 – BoomTown, a leading real estate lead generation and Customer Relationship Management (CRM) system, released a mobile-optimized version of their intelligent CRM that proactively notifies real estate agents of significant updates and provides access to actionable data, so they can easily connect with the right prospects and close more transactions wherever they are.

The Real Estate industry is mobile by nature, so the new offering provides access to the tools agents need to take action on top opportunities and timely market updates, whether they are in the office or on the go. The mobile CRM boasts a sleek, user-friendly interface, access to daily tasks and dashboard notifications, and real-time insight into a lead’s activity. Tight integration with intelligent features like BoomTown’s Opportunity Wall prioritizes an agent’s workflow by generating prescriptive alerts to tell users exactly who to contact and when, based on the patented algorithm that tracks a lead’s search activity. BoomTown’s Hot Sheet and Best-Fit Leads capabilities are also incorporated into the mobile CRM to quickly match prospects to properties based on timely market updates, eliminating the guesswork and making it easy to conduct business anywhere.

“Real estate is tailor-made to leverage mobile, and we want our clients to have access to our incredible tools regardless of where they are or what device they’re using,” said Grier Allen, CEO & President of BoomTown. “Agents need to be ready to respond and act at all times, so these prescriptive features in our mobile CRM allow them to work smarter, faster, and provide better service; all from the palm of their hand.”

About BoomTown

Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals.The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown's software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit http://boomtownroi.com/.

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