National brokerage selects BoomTown platform to fuel their digital marketing strategy
CHARLESTON, S.C. – May 13, 2014 – BoomTown, a leading real estate lead generation and Customer Relationship Management (CRM) system, and Carrington Real Estate Services, LLC (Carrington), a national full-service residential brokerage firm licensed in 22 states, today announced the launch of the Carrington Digital Network. BoomTown, a solutions provider for the top-producing real estate brokerages in the U.S., is providing Carrington with a comprehensive digital marketing platform, including new brand, office and agent websites, an advanced Customer Relationship Management (CRM) system, and highly-optimized lead generation campaigns.
“At Carrington, we take our business partnership with our agents very seriously and are committed to providing them with the best technology available to take their income to the next level,” said Carrington Real Estate Services Executive Vice President and Head of Global Operations Wendy Forsythe. “Having a smart digital marketing strategy is crucial in today’s market, where being in front of real estate shoppers means being online. By teaming up with BoomTown, we’re able to maximize their expertise to build a robust system that will capture more business for our agents and grow the Carrington brand.”
The launch of this new platform represents only the first phase of the Carrington Digital Network. Phase 2, slated for a late summer deployment, will introduce expanded functionalities including innovations that will help solve the inherent challenges of the fragmented MLS landscape, ensuring greater accuracies and comprehensive coverage around listings.
“We are thrilled and honored to have been chosen by Carrington to provide our innovative products and digital marketing services,” said Grier Allen, CEO & President of BoomTown. “As their strategic partner, we will deliver the tools to enhance their industry recruitment, retention and revenue efforts, as well as elevate their brand in the eyes of today’s digital consumer.”
About Carrington Real Estate Services
Carrington Real Estate Services, LLC is one of the 18 companies under Carrington Holding Company, LLC. Together these businesses cover virtually every aspect of the single-family residential real estate transaction.
Carrington Real Estate Services is a full-service national real estate brokerage licensed in 22 states, with 33 corporately owned and operated branch offices. Approximately 1,300 sales professionals provide expertise to assist buyers and sellers with residential property services that include retail sales, investment, rentals, distressed property sales and short sales. To learn more, visit our website at www.carringtonrealestate.com.
Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown's software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit http://boomtownroi.com/.