BOUTIQUE & LIFESTYLE LODGING ASSOCIATION ANNOUNCES NEWEST HOTEL MEMBERS

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Los Angeles, CA, February 22, 2013 – The Boutique & Lifestyle Lodging Association (BLLA) announces the addition of an impressive ninety-five new properties to its growing roster of hotels. They hailed from renowned brands including Design Hotels, Morgans Hotel Group, Denihan Hospitality, Jumeirah and Worldhotels as well as independent properties.

Notable properties within these groups include:

• Design Hotels – Blakes Hotel London and the Gramercy Park Hotel New York
• Morgans Hotel Group – The Shore Club Hotel Miami Beach and the Mondrian in Los Angeles, New York and Miami Beach
• Denihan Hospitality – The James Hotel Chicago and the Liaison Capitol Hill Washington D.C.
• Worldhotels – Hotel Fort Canning Singapore and the Hotel Diplomat Stockholm
• Jumeirah – Port Soller Hotel Spa Mallorca and the Grosvenor House Apartments London
• Independents – Cooper Hotel & Conference Center Dallas and the B South Beach Hotel Miami Beach

These hotels join a growing list of properties and suppliers in the distinctive boutique and lifestyle lodging subset that are uniting to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients.

"We are so pleased to welcome these unique and fabulous new members," said Frances Kiradjian, Founder and Chair of BLLA. "As our list of hotel members continues to grow, we are consistently working to serve them and provide a unifying voice for this distinctive subset of the hospitality industry. Whether we are helping them make connections with suppliers in order to offer a competitive edge or assisting them with cutting edge marketing efforts, we aim to create relationships that will sustain and grow their businesses, strengthen relationships, and drive repeat bookings from travelers."

BLLA hotel members receive a list of amazing benefits that includes connection with top industry expert resources through the organization's supplier membership; business promotion through an inclusion in an optimized booking engine with enhancement opportunities as well as a consortia program in the Global Distribution Systems (GDS), inclusion in the only comprehensive directory of boutique properties, and a "Certified Boutique" program for members structured around specific criteria; industry access to a specialized network, education, insight and resources for boutique lodging; industry advancement and networking opportunities; and much more. The new BLLA members will also have the benefit of attending the group's upcoming Boutique Lifestyle International Leadership Symposium, which will take place October 21-23, 2013 at the Hollywood Roosevelt in Los Angeles, CA, USA.

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only association dedicated to uniting the world's boutique and lifestyle hotels for the benefit of properties and suppliers as well as travelers. Created to be the unifying voice of this distinctive subset within the hospitality industry, BLLA's goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member, visit www.blla.org. To attend the Boutique Lifestyle International Leadership Symposium Oct. 21-23, 2013, visit www.boutiqueleadershipconference.com.

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