BPI Family and ZipMatch: Educating the Filipino Home-buyer

BPI Family and ZipMatch forge a partnership to create a real estate future where finding a home can be an easy process.

BPI and ZipMatch teams forge a partnership
Manila, Philippines,  10 January 2014 PressReleasePoint: Imagine a real estate future where finding a home can be an easy process with a prospective buyer who may know not what he wantsóbut knows what he can get because heís knowledgeable of the financial options available before him. 
Online real estate website ZipMatchís strategic partnership with BPI Family Savings Bank is more than just a simple pairing of real estate listings and loans. Itís also about giving Filipinos choicesóand more importantly, the financial optionsówhen looking for their dream home.  
How do they go about this? By going for the bigger picture: thereís a need to educate Filipinos about the home-buying process and knowing what their financial options are when they go looking for the right property. As a result, this partnership is all about teaching Filipinos the right mindset when buying real estate. 
John Dang of ZipMatch
John Dang, co-founder of ZipMatch, said itís all about trying to make home-buying easier by opening up options for Filipinos and letting them know what financing is available. He said, ìWe get a hundred buyers and when we try to qualify them, the number one disqualifying factor is when we ask them their budget.î
Dang noted that even though these buyers may think they canít afford certain properties, they may be able to afford it thanks to financial options provided to them by the banks or other financial institutionsóor even by their family. ìBut they donít know that. Right off the bat, they quit. They donít try anymore.î 
Noel Altamirano of BPI Family
BPI Family Savings Bank Vice President and Product Marketing chief Ramon Noel Altamirano agreed, saying that buyers will become more aware of what they can getóif they know how much real property they can afford. He said buyers should learn to ask first: ìIt would also be good if people get to be literate about their finances.î 
Altamirano said that most of the time, people are not aware of their buying power. For example, he explained that if a buyer knows his budget, he can create a list from which he can shop for the right property.  
Whatís more, he said the buyer can sometimes get a better deal by negotiating in the secondary market. In other words, instead of buying a new house or condo with a set price, why not look at what resellers are offering? Altamirano further said that ìwhen a buyer knows how much he can afford, he gets the confidence to negotiate better with the seller, and finalize the deal faster.î 
Donna Barroga of BPI Family
Donna Barroga, BPI Family's Brand Manager for Housing Loan, said this is why both ZipMatch and BPI Family became partners. That is, both companies share the passion in educating people and making them aware of their choices.  
This thrust of educating people about financial matters is something BPI Family truly believes in. Jocelyn Sta. Ana, BPI Family Vice President and Retail Mortgage Division Head, related that they conduct nationwide sales clinics with accredited brokers to help them identify which clients or buyers who can qualify for what types of properties and what are the financing packages.
ZipMatch also believes knowledge is power, with a smart website that conveys information of the surrounding city environs via helpful articles, the City Guides, and the 360-degree views. ZipMatch also offers a one-on-one concierge service that guides buyers through the buying process. 
Donna Barroga, Noel Altamirano, John Dang, and Chow Paredes sign the contract
Ultimately, ZipMatchís partnership with BPI Family is the perfect match. It combines ZipMatchís out-of-the-box thinking and BPI Familyís iconic social responsibility to help Filipinos not only find the property they want but also educate them of their financial capability. 
With this kind of a future, who canít appreciate something like that? 

Press Contact:
Jeerapan Saksiri
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