User experience, or UX, is a familiar concern for software developers and other people in the tech space. It will soon become quite familiar to all who are attempting to brand their businesses, if it isn't already. The tools of user experience are vital to creating a pleasant and memorable brand in the digital age, according to Branding Magazine.
Traditionally, UX refers to a user's interaction with software. It may also refer to a customer's interaction with a product. In both meanings, UX is an important part of branding. Digital interactions between brands and consumers are increasingly common, and interacting with a brand's products is of course a constant.
The entire experience of interacting with a brand should be simple and satisfying, from consuming and participating in marketing to using the product or service itself. A UX focus can make all the difference for a company, and it becomes part of the public's perception of a brand. For example, Apple's focus on UX both in its products and through its marketing and retail efforts creates a unified and distinct brand for the company, one about which many consumers feel positively.
Startup founders should work to make good UX an integral part of their companies' offerings from day one. Whether this means a high standard of service in shops or a quirky voice in social media, it should be both consistent and pleasant for consumers to get to know the brand. Entrepreneurs should ensure every dollar of business financing they spend has UX as its eventual end, from hiring to marketing. By using this strategy, companies can ensure their brands are a success with consumers through all channels, an increasingly important concern as people move to the Internet for their information and interaction in droves.