Brazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012

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Analysis of Online Video in Brazil Shows Facebook as the Fastest Growing Top 10 Online Video Destination in Past Year

Sao Paulo, Brazil, February 6, 2013 - comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook.com is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide with a viewing audience with 43 million in December.

"Online video is an important part of the internet landscape in Brazil, reaching a large number of people in an engaging context that is attractive to marketers and advertisers," said Alejandro Fosk, comScore senior vice president for Latin America. "comScore Video Metrix supports this growing market in Latin America by providing accurate and objective insights on online video viewing behavior that publishers, advertisers and agencies can rely on to make smarter digital investments."

Brazil Among the Top 10 Largest Video Markets Worldwide

The analysis revealed that Brazilians are within the top 10 largest markets worldwide in terms of unique viewers reaching 43 million viewers in December 2012. The ranking reflects the online video consumption across all markets reportable by comScore, and shows China leading the way with more than 1.2 billion unique viewers in December. The study also found that Russians with the highest penetration of video consumption with 90.6 percent of its online population watching online videos during the month. Brazil, which ranked #7 overall, still has room for increased online video penetration at 82 percent - slightly below the worldwide average of nearly 84 percent.

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

Facebook.com Gaining Space Among Online Video Main Players

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with nearly 39 million unique viewers in Brazil, followed by VEVO with 17.6 million viewers. Facebook.com ranked as the third largest video viewing destination with 17.5 million viewers, while Globo owned the #4 position with 14.8 million viewers.

During the past few years, Facebook.com has been climbing in the Brazilian market to rank as #1 Social Networking destination. This increased activity is also being reflected in online video consumption with Facebook experiencing an increase of more than 400 percent in the past year. Yahoo Sites has seen a similarly strong increase of 318 percent to 6.2 million viewers.

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

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