Bring Some Style Into Your Kitchen With The New Samsung Black French Door Fridge

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Samsung Electronics Australia is bringing more style into Australian kitchens with the launch of the cool and elegant Samsung Black French Door Refrigerator (SRF527DSB).

SYDNEY, Australia – Aug 10, 2010 – Samsung Electronics Australia is bringing more style into Australian kitchens with the launch of the cool and elegant Samsung Black French Door Refrigerator (SRF527DSB). Designed in response to increased consumer demand for black home appliances, and following the successful launch of the Samsung Black SPACE Refrigerator; the Samsung SRF527DSB combines the style of French Door with unique technology and features to bring modern living into every home.

The sleek design of the Samsung SRF527DSB eliminates the centre divider in the fridge to give you a bigger, wider storage space. Boasting an easy to open handle to access the contents of your freezer effortlessly, and cool tight refrigerator doors which ensure no cold air leakage, Samsung’s latest addition to the French Door range guarantees your food is kept fresher for longer.

With Samsung’s Twin Cooling System, the Samsung SRF527DSB lengthens grocery storage times. Working to retain the natural moisture of your food, the unique technology also reduces the transfer of odours between compartments and ensures optimum conditions in the fridge and freezer so that your frozen meat won’t taste like fresh fish. The unique Twin Cooling System ensures faster temperature recovery, resulting in better energy efficiency and longer food storage.

The inside of the Samsung SRF527DSB is also embedded with Samsung’s Silver Nano technology that works to help prevent the spread of bacteria that produce mould and odour in your fridge.

The Samsung Black French Door Refrigerator (SRF527DBS) will be available from selected retailers from July 2010 with a RRP of $2,199.
-ENDS-

About Samsung Electronics Co. Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.au


Press Contact:
Weber Shandwick
Samsung Electronics Co., Ltd
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Australia
+61 2 9994 4432
http://www.Samsung.com/au/
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