Business Intelligence Becomes Top Priority of Supply Chain Executives

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— Role-based operational business intelligence is key to improved performance —

BOSTON, MA – March 3, 2010 – Pervasive and role-based supply chain intelligence emerges as a critical factor for improving operational performance, according to a new report published by Aberdeen Group,

Supply Chain Intelligence: Adopt Role-Based Operational Business Intelligence and Improve Visibility

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“The only way to ensure that a company's supply chain is able to adapt to continuous business changes fast enough is to establish an adequate level of supply chain intelligence,” said Viktoriya Sadlovska, researcher of product value chain and supply chain management at Aberdeen, a co-author of the report. “This requires putting in place processes and tools to effectively monitor supply chain performance and notify specific process managers before problems turn into disruptions.”

The study highlights the role of advanced BI technologies in the enablement of supply chain processes. Nari Viswanathan, VP/ principal analyst, supply chain management, a co-author of the report, explains, “The cutting-edge supply chain BI technologies are pervasive and role-based - they are embedded into the specific supply chain processes and can provide immediate intelligence to the process owners. These capabilities should not only serve as each supply chain's operational ‘command and control’ center, but also help uncover new revenue and savings opportunities with the help of advanced analytics.”

A complimentary copy of this report is made available due in part by the following underwriters: SAP, Birst, Microsoft. To obtain a complimentary copy of the report, visit:

http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6286&camp2

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Visit

Research.Aberdeen.com

for additional access to complimentary

Supply Chain Management Research

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About

Aberdeen

Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeenhttp://www.aberdeen.comor call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go tohttp://www.harte-hanks.com.

News Source : Business Intelligence Becomes Top Priority of Supply Chain Executives