Business Intelligence Vendor Yellowfin to Exhibit at FST Media Finance Events

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Global Business Intelligence (BI) and analytics software vendor, Yellowfin, announced today that it would be exhibiting at FST Media’s 2014 Future of Customer Experience and Business Intelligence conferences.

Melbourne, Victoria, Australia, July 24, 2014 -(PressReleasePoint)- The events – to be held across Tuesday 5th August at the Park Hyatt Hotel in Melbourne, and Thursday 7th August at the Dockside Convention Center in Sydney – will discuss how technology and innovation, principally reporting and analytics, can assist organizations from the financial services industry to improve customer experience and business operations.

For more information, and to register for FST Media’s Melbourne event, GO HERE:

For more information, and to register for FST Media’s Sydney event, GO HERE:

Yellowfin General Manager for Asia Pacific, Patrick Elliott, said that the FST Media hosted conferences provided a valuable forum for financial organizations looking to embark on BI initiatives.

“FST Media specializes in delivering informative enterprise technology learning opportunities for Australia’s financial services industry,” said Elliott. “Session content is practical – based on industry best practices and real-world use case examples, delivered by people who have actually managed the deployments being discussed. Combined with input from leading specialist solution vendors, like Yellowfin, this event series provides delegates with the necessary foundations to establish a successful BI project.”

The agenda for FST Media’s 2014 Future of Customer Experience and Business Intelligence conferences comprises 16 presentations, encompassing keynote sessions and streamed workshops delivered by industry heavyweights including Wells Fargo, GE Capital, Westpac, BT Financial Group, ING Direct, Commonwealth Bank of Australia, ANZ, Alllianz, St. George Banking Group and UBank.

Afternoon sessions are divided into two themed streams – ‘Customer Experience’ (Stream A) and ‘Business Intelligence’ (Stream B).

About FST Media:
FST Media produces the most successful technology conferences, roundtables and specialist publications for the banking, insurance and wealth management sectors across the Asia Pacific region. With extensive management experience in conference production, journalism and business development, FST Media is inextricably linked with excellence. The team prides its reputation on unparalleled access to senior financial services executives, and the delivery of high-quality information on trends and disruptions in the financial services sector. For more information, visit

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email to subscribe to Yellowfin’s free e-newsletter.
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Press Contact:
Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria, Australia
+61 (0)3 8617 4954
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