CafePress Gets Cheeky with Customizable Underwear Just in Time for Valentine's Day

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CafePress Brings Self-expression to Where the Sun Don't Shine

SAN MATEO, California, January 26, 2010-CafePress, the world's favorite destination for self-expression through custom apparel and gifts, today unveils a new online design tool that allows users to quickly and easily personalize underwear - for themselves or significant others. With Valentine's Day right around the corner, customers can say goodbye to roses and express their heart-felt sentiments with a one-of-a-kind message on their rear by visitinghttp://www.cafepress.com/designer/underwear/

The user-friendly online tool provides customers with a fun, imaginative experience for creating their most intimate apparel. CafePress introduces two new underwear styles for the occasion - a classic boy-style brief for women and a boxer brief for men, both from American Apparel. To start the design process, visitors simply choose from six playful, Valentine's Day-themed templates and fill in a text box with a unique message. The custom-designed women's brief is available in white, pink or red for $16, and the men's style is available in gray, black or red for $18 onhttp://www.cafepress.com/

"For over a decade CafePress has been the destination for both sentimental and irreverent Valentines Day gifts," said CafePress Vice President of Marketing Amy Maniatis. "Our new underwear designer takes self-expression below the belt - making a statement for only those lucky enough to see it."

Consumers eager to make their own Valentine's Day gifts this year can also customize lovey-dovey templates formugsandSIGG bottleson CafePress. And for people who prefer to simply browse for that special something, CafePress has over six million existinguser-designed Valentine's Day productsavailable - including 320,000anti-Valentine's Day giftsfor those embittered by cupid's arrow.

About CafePress

CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create T-shirts, mugs, posters and other gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.

Learn more about CafePress athttp://www.cafepress.comor on their international sites in Australia (http://www.cafepress.com), Canada (http://www.cafepress.com) and the United Kingdom (http://www.cafepress.com).

Media Contact:

Kimberly Youngstrom
212.221.1713

kyoungstrom@kaplowpr.com

Marc Cowlin
650.655.3039

News Source : CafePress Gets Cheeky with Customizable Underwear Just in Time for Valentine's Day