Campbell Alliance, an inVentiv Health company and the leading management consulting firm specializing in the pharmaceutical and biotech industry, today renamed its Sales Practice.  The group is now officially known as the firm’s Commercial Effectiveness Practice.

The Commercial Effectiveness practice assists commercial leaders in the critical areas of designing commercial models, driving operational effectiveness, and developing capabilities for field teams, marketing, and other functional areas.

“Pharmaceutical and biotech companies are faced with the challenge of an increasingly complex customer landscape, cost pressures, and the emergence of alternative promotional channels and technology. As a result, they are rethinking their sales function and looking for more efficient ways to engage customers, organize their commercial entities, and allocate promotional resources.  It takes our Commercial Effectiveness practice’s unique combination of market insight, sophisticated quantitative skills, firm grasp of the qualitative drivers of effectiveness, and proven ability to design, deploy, train, and optimize commercial organizations,” stated George Schmidt, Practice Area Leader, Commercial Effectiveness Practice, Campbell Alliance.

The practice’s name change is effective immediately and is being reflected in all of its internally and externally facing materials.

About Campbell Alliance

Campbell Alliance is the Consulting business segment of inVentiv Health, a leading global provider of best-in-class clinical, commercial, and consulting services to companies seeking to accelerate performance. Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry.  The firm's clients include all of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function: Brand Management, Business Development, Clinical Development, Commercial Effectiveness, Pricing and Market Access, and Medical Affairs.  From its locations inRaleigh, NC (headquarters); Boston, MA; Chicago, IL; London, UK; Los Angeles, CA; New York, NY; Newtown, PA; Parsippany, NJ; Philadelphia, PA; San Francisco, CA; Somerset, NJ; and Zurich, Switzerland, the firm serves clients throughout North America, Europe, and Japan. For more information on Campbell Alliance, please visit

http://www.campbellalliance.com

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