CEO of Largemouth Communications Shares Tips for Integrating Social Media into the B2B PR Mix

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Brandon Bryce, president and CEO of Largemouth Communications provides best practice tips to Web 2.0 users for personal and professional relationships in the marketplace.

(April 9, 2009) Research Triangle Park, NC – In a Web 2.0 world, personal and professional relationships are increasingly moving online where interaction is immediate and the sharing of content is fostering new ideas as well as shaping behaviors. Although many B2B marketers shy away from social media, there are good reasons why they too should consider joining the discussions taking place online. The opportunities for connecting with target audiences via social networks such as Digg, Twitter, Facebook and LinkedIn are virtually limitless. The challenge lies in incorporating social media into the PR strategy in a way that truly advances business objectives (versus doing it just because everyone else is).

To help B2B companies confidently add social media to the PR mix, veteran PR advisor and CEO of Largemouth Communications Brandon Bryce is sharing a series of tips. To access Bryce’s insights, visit http://www.largemouthpr.com/news/best-practices.

“Business decision makers typically seek out peers for advice and, today, a great deal of that advice is being dispensed online,” commented Bryce. “Social media provides a unique way for savvy B2B companies to strengthen existing relationships with customers by sharing relevant information in a timely, personal manner.”

Brandon Bryce is president and CEO of public relations firm Largemouth Communications. As a veteran advisor to such clients as Eaton Corporation, Ingram Digital, Motorola, CORT, Dollar Tree and View Sonic Brandon leverages his experience developing and implementing integrated communications programs to drive awareness of and preference for a wide variety of products and services.

About Largemouth Communications
Largemouth Communications is a full-service public relations firm focused on providing media relations and corporate communications services to business-to-business companies. Based in North Carolina’s Research Triangle Park and with offices in Manhattan, New York and Pittsburgh, PA, Largemouth Communications has established itself as a premiere public relations resource for technology, healthcare, professional services and life sciences companies with regional, national and global footprints. To find out more, visit www.largemouthpr.com