Southfield, Michigan, July 1, 2014.Champion®, one of the best-known and most trusted brands in the global automotive industry, recently surpassed 200,000 "Likes" on its and is connecting with thousands of additional consumers each day through an expanded digital marketing presence. Champion also has nearly 4,000 followers on and attracts more than 40,000 unique visitors each month to the www.AlwaysAChampion.com website.
"Champion became an iconic brand by engaging multiple generations of consumers, racers and other performance-driven enthusiasts at the grassroots level, and we are building on this tradition through the power of social media," said Jessica Wynn, group manager, digital marketing, Federal-Mogul Motorparts. "Our success on Facebook, Twitter and in other digital channels demonstrates that there is a groundswell of interest not only in Champion's impressive history, but also in our latest technologies for virtually any type of engine."
Consumers connecting online with Champion have the opportunity to enter free weekly contests and follow the success of leading Champion-sponsored drivers in circle track, dirt, drag, motorcycle and boat racing, as well as drifting competition. The brand's Facebook page and the www.AlwaysAChampion.com website also enable consumers and racers to enter and follow the innovative annual "Search for a Champion" racing sponsorship contest and 10-week "King of the Road" face-off of North America's hottest rides.
To learn more about the Champion brand's digital marketing programs, simply visit www.AlwaysAChampion.com, "Like" Champion at , and follow us on Twitter at .
Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel® Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899. The company employs 44,300 people in 33 countries, and its worldwide headquarters is in Southfield, Michigan, United States. For more information, please visit www.federalmogul.com.