The kind-hearted staff, students and alumni will not only be helping to raise more than £20,000 for Deafness Research UK with their exhausting challenge, but they will also be helping to cleanse the air of pollution along their route from Land’s End to John O’Groats.
The cyclists will be wearing special jerseys treated with a special photo catalyst to purify the air, meaning that they will literally be leaving a trail freshness right across the country.
Keen cyclist Professor Tony Ryan, who came up with the idea of using this treatment on materials to cleanse the air, said: “Riding 100 miles isn’t tough but riding 100 miles for nine consecutive days is going to be excruciating.
“Some members of our team only bought bikes at Easter and I have been pushing a few of them up the hills during our training but we are going to make it to the finish line no matter what.
“My secret weapons are jelly babies and Chinese salted plums.”
He added: “Cycling is such a green way to travel across the country but by using the catalytic treatment on our kits means that our riders will actually be leaving a trail of fresh air right across Britain, removing some of the pollution caused by cars.”
The team, who have aptly named themselves Team SUFFER (Sheffield University Funding For ‘Earing Research), will begin the mammoth 2014 Deloitte Ride across Britain on Saturday (6 September 2014) and will arrive in John O’Groats on Sunday 14 September.
Team SUFFER have already raised more than £20,000 for Deafness Research which provides specialist support for people with hearing loss and tinnitus and helps to fund pioneering research which is helping to move one step closer to a cure.
Professor Ryan added: “More than 10 million people in the UK have some level of hearing loss. It's a major public health issue that currently cannot be cured and has an enormous personal, social and economic impact on the individual. This bike ride could make a difference but we need your help.
“Each and every donation made to the cause can help to make an impact towards finding a cure for deafness.”
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Unified by the power of discovery and understanding, staff and students at the university are committed to finding new ways to transform the world we live in.
In 2014 it was voted number one university in the UK for Student Satisfaction by Times Higher Education and in the last decade has won four Queen’s Anniversary Prizes in recognition of the outstanding contribution to the United Kingdom’s intellectual, economic, cultural and social life.
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