New CMO Brings Extensive IT and Networking Marketing Leadership to Check Point
San Carlos, CA — Tue, 27 May 2014
Check Point® Software Technologies Ltd. (Nasdaq: CHKP), the worldwide leader in securing the Internet, has announced the appointment of Marie Hattar as the company’s Chief Marketing Officer (CMO). Ms. Hattar will lead Check Point’s brand and global marketing efforts, including product and solutions marketing, corporate marketing, field marketing, corporate communications and partner marketing. She and her team will drive Check Point’s corporate positioning strategy, messaging and communications to both internal and external audiences.
Ms. Hattar brings over 20 years of marketing leadership experience spanning the security, routing, switching, telecom, and mobility markets. Prior to joining Check Point, she was vice president at Cisco where she led the company’s enterprise networking and security portfolios. Prior to Cisco, she worked at Nortel Networks, Alteon WebSystems, and Shasta Networks in senior marketing and CTO positions.
Amnon Bar-Lev, president at Check Point Software Technologies said, "Marie brings a unique blend of marketing leadership, analytical thinking, sales focus and thought leadership to Check Point. She is a key addition to our executive team; her knowledge and insights will enhance our strategic focus on delivering best-in-breed products, while increasing Check Point’s brand awareness and accelerating our growth in the security marketplace.”
Ms. Hattar received her Master of Business Administration from York University and her Bachelor of Applied Science in Electrical Engineering from the University of Toronto. She will be based at the Check Point U.S. headquarters in San Carlos, California.
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About Check Point Software Technologies Ltd. Check Point Software Technologies Ltd. (www.checkpoint.com), the worldwide leader in securing the Internet, provides customers with uncompromised protection against all types of threats, reduces security complexity and lowers total cost of ownership. Check Point first pioneered the industry with FireWall-1 and its patented stateful inspection technology. Today, Check Point continues to develop new innovations based on the Software Blade Architecture, providing customers with flexible and simple solutions that can be fully customized to meet the exact security needs of any organization. Check Point is the only vendor to go beyond technology and define security as a business process. Check Point 3D Security uniquely combines policy, people and enforcement for greater protection of information assets and helps organizations implement a blueprint for security that aligns with business needs. Customers include tens of thousands of organizations of all sizes, including all Fortune and Global 100 companies. Check Point's award-winning ZoneAlarm solutions protect millions of consumers from hackers, spyware and identity theft.