Chevrolet bags the Top J D Power Awards for Quality in 2008

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In an emphatic, double set of wins for General Motors India, both the Chevrolet Spark and the Aveo U-VA have won the top awards for quality in the India Automotive Initial Quality Study announced by J.D Power Asia Pacific 2008. The double victory validates the growing popularity of Chevrolet brand in the country and GM India’s commitment to produce world-class vehicles for this market. Despite stiff competition, the Chevrolet Spark and the Aveo U-VA were ranked the highest in their respective segments in this JD Power study, which is the industry benchmark for new vehicle quality. The awards were given away at a glittering ceremony held at the Taj Mahal Hotel in New Delhi today.

The Chevrolet Spark was ranked first and won the top award in the vast and fiercely competitive Compact Car Segment, with a score of 148 PP100. This is the second year in a row that the Spark has bagged this prestigious award. Similarly, the Aveo U-VA won the award for the best car in the Premium Compact Segment, with a score of 102 PP100, in the face of equally stiff competition. The Chevrolet Tavera has also been ranked at Second in the MUV / MPV Segment.

Comments on the multiple wins, Mr. P. Balendran, Vice President, GM India said, “These prestigious wins from J D Power, coming the second year in a row, clearly serve to reiterate that Chevrolet has become the preferred automobile brand in terms of quality and customer delight. These multiple, repeat wins are the result of GM India’s single-minded focus on our valuable Chevrolet consumers and our deep commitment to offer best-in-class products that meet and exceed customer expectations. We will continue to leverage the momentum gained this far and build on the inherent strengths of our products in the future also.”

It may be recalled that Chevrolet, which completed its fifth anniversary in India this year, swept the JD Power Awards last year also, when its cars were awarded top honours in their respective segments in JD Power’s IQS and APEAL studies in India. Keeping in mind the diverse needs of vehicle buyers across India, Chevrolet offers products that range from small cars to premium SUVs.

The JD Power India IQS study, which serves as the industry benchmark for new-vehicle quality, is measured at two to six months of ownership. The IQS examines more than 200 problem symptoms in two distinct categories—quality of design and quality of production—across eight vehicle components. Overall quality performance is based on both design quality and production quality problems per 100 vehicles (PP100), with lower scores indicating a lower rate of problem incidence and higher vehicle quality. The 2008 India Initial Quality Study, now in its twelfth year, is based on evaluations from more than 6,000 owners who purchased a new vehicle between November 2007 and July 2008. It included 45 vehicle models covering 12 makes and was fielded from May to September 2008 in 20 cities across India.

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