The first multiplex operator in Indonesia to bring Dolby Atmos' lifelike storytelling to moviegoers
Jakarta, November 20, 2013-Dolby Laboratories, Inc. (NYSE: DLB) and Cinema 21, the largest cinema chain in Indonesia, announced today that the cinema exhibitor is the first in Indonesia to install the Dolby® Atmos™ sound platform. The first Dolby Atmos film to be showcased at Cinema XXI EpiCentrum, one of the biggest theatres owned by Cinema 21, will be Lionsgate's The Hunger Games: Catching Fire, which begins screening today.
Cinema XXI EpiCentrum is one of the top destinations for most filmmakers in Indonesia to host their premiere events. It is also one of the more popular venues for film festivals and other important events attended by government officials, including the president of the Republic of Indonesia, H.E. Susilo Bambang Yudhoyono.
"Dolby is honored that Cinema 21 has chosen Dolby Atmos to be deployed in one of their largest premiere theatres. With Dolby Atmos, the audience is no longer just watching a movie; they are experiencing it," said Leong-Yan Yoong, Regional Director, South East Asia, Dolby Laboratories. "We are confident that moviegoers will go back again and again for the extraordinary experience that only Dolby Atmos can deliver."
"Cinema 21 is delighted to be the first exhibitor in Indonesia to introduce the latest groundbreaking audio technology with Dolby Atmos. With the latest in digital projection and an astounding sound system, we look forward to offering our patrons the most epic movie experiences," said Catherine Keng, Corporate Secretary, Cinema 21.
In addition to The Hunger Games: Catching Fire, moviegoers around the world can look forward to a slate of upcoming movies in Dolby Atmos:
DreamWorks Animation, Mr. Peabody and Sherman
Lionsgate, I, Frankenstein
Twentieth Century Fox, Dawn of the Planet of the Apes
Twentieth Century Fox, Rio 2
Twentieth Century Fox, The Secret Life of Walter Mitty
Twentieth Century Fox, X-Men: Days of Future Past
Warner Bros., The Hobbit: The Desolation of Smaug
Warner Bros.,300: Rise of An Empire
Moviegoers can visit Cinema 21's website (www.21cineplex.com) and local listings for information on Dolby Atmos.
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology, the only object-based cinema sound platform available today. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 11 Academy Award winning sound mixers, among others. More than 400 Dolby Atmos screens have been installed or committed to in 33 countries with more than 100 exhibitor partners. More than eighty-five films from nine different countries-representing a broad range of genres, from action thrillers and animated features, to comedy and horror-have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
Cinema 21, the biggest cinema chain in Indonesia, started its first multiplex cinema in year 1987. Today Cinema 21 already has 667 screens at 134 locations. Cinema 21 has always committed to showcasing the best movies from all around the world. From Hollywood blockbusters to award winning films. Cinema 21 also commits to support Indonesia filmmakers by showcasing the best Indonesian films in the cinemas.
Cinema 21 plans to keep expanding its cinema chains all across Indonesia and will continue to strive to be among the best cinema exhibitors in the world.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. "Academy Award®" is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. S13/27467 DLB-G