Clash-Media partners with Transcend Media to boost new Clash Voice telephone marketing service

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New partnership will further enhance Clash-Media’s ability to identify high-quality information on interested consumers and proactively engage with them to generate sales

New York, 11 March 2010 – Clash-Media, the online customer acquisition specialist, has signed a new partnership to enhance its Clash-Voice telephone marketing service. Clash-Media will now work with Transcend Media, a permission-based marketing agency that specializes in targeted qualification processes through its contact center. This collaboration will enhance the path that Clash-Media provides from consumer identification to sales conversion and increase the number of real sales from marketing campaigns.

Clash Voice gives advertisers in a wide range of industries higher quality consumer information by first identifying potential customers online and then engaging with them over the phone. This ensures that the lead remains hot and the engagement can go across channels and into a sales conversion scenario without losing contact with the consumer.

Jason Nauman, CEO of Transcend Media, commented: "We are excited about beginning the partnership with Clash Media. Transcend Media was founded on the belief that consumers want a personal interaction in order to find answers to their purchasing inquiries. We are providing a unique backdrop by meshing the digital interactive nature of the Internet and a contact center to facilitate a deeper personal engagement for both the consumer and the advertisers."

"Working with Transcend Media is perfect for Clash-Media, because Transcend has a lot of experience not only in contact center verification, but also in the markets that will be key for Clash in the next 12 months," added Christopher Petix, President, Clash-Media US. "We will look to focus on buying decisions and engagements that require a lot of attention – such as deciding where to go to school – and we now have the expertise and processes on hand to deliver this information."

Clash Voice is part of Clash-Media’s overall strategy of providing online customer identification, transparent data management and campaign optimization. Clash Media recently launched its Clash Voice solution into the US market at the LeadsCon, Las Vegas show.