NEW YORK—The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that Clay County Animal Care and Control in Green Cove Springs, Fla. is at the top of the leaderboard in Division Two of the 2014 ASPCA Rachael Ray $100K Challenge. They found homes for 251 pets during the first 30 days of the three-month competition, an increase of 110 lives saved over the same month last year. Through August, 50 animal shelters from across the country will work to increase adoptions in order to win a piece of the more than $600,000 in ASPCA prize grants, including a grand prize of $100,000.
“Clay County pulled out all the stops in terms of creativity during the month of June, holding a ‘Kitten Shower,’ a ‘Mad Hatter Tea Party,’ and an ‘Under the Sea Beach Party.’ Their creativity paid off as they found homes for more than 250 pets,” said Bert Troughton, vice president of community outreach for the ASPCA. “They call themselves small and mighty, and they’ve proven that in spades in just the first month of the competition.”
In addition to Clay County Animal Care and Control, contestants in Division Two (those with an annual intake of 2,501-4,000 animals) for the 2014 ASPCA Rachael Ray $100K Challenge are:
Animal Welfare Association in Voorhees, N.J.
Fox Valley Humane Association in Appleton, Wis.
Greenhill Humane Society in Eugene, Ore.
Humane Society of Charles County in Waldorf, Md.
McGinn Regional Humane Society in Athens, Tenn.
The NOAH Center in Stanwood, Wash.
Thomasville-Thomas County Humane Society in Thomasville, Ga.
Unleashed Pet Rescue and Adoption, Inc. in Mission, Kan.
Williamson County Animal Control and Adoption Center in Franklin, Tenn.
The 50 contestants are working to save more animals during the months of June, July and August 2014 than they did over the same three-month period in 2013. Last year's competing shelters saved more than 56,000 cats and dogs during the contest, an increase of 12,050 over the same period in 2012.
The ASPCA and Rachael Ray will award a $100,000 grand prize to the shelter contestant that achieves the greatest increase in lives saved during this three-month period. The contestant that does the best job of engaging its community members in helping to save more animals will win $25,000. Those organizations that do the best in their divisions will be eligible for between $10,000 and $25,000 in additional grants. In total, $600,000 in grant funding will be awarded for increases in animal lives saved, as well as a photo contest and general participation.
All her life, Rachael Ray has been an advocate for animals and a supporter of animal welfare groups. Her love for animals and for her pit bull, Isaboo, inspired her to create a pet food called Nutrish® to raise money for animals in need. Ray donates her proceeds from the sale of Nutrish® to organizations like the ASPCA so they can implement programs like the $100K Challenge and support shelters and animal organizations around the country.
The ASPCA Rachael Ray $100K Challenge is a groundbreaking contest that challenges animal shelters across the country to come up with innovative ways to engage their communities and get more homeless cats and dogs into loving homes. For information about the 2014 ASPCA Rachael Ray $100K Challenge, please visit www.aspca.org/100K.
About the ASPCA® Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit