Cobra Group streamlines contract processing with Kodak's help

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As part of streamlining the whole process of contract collation and processing by staff at its head office, the Cobra Group has started an automation process with the help of the Eastman Kodak Company. As part of this Cobra has made Kodak install Kofax document capture technology and 90 Kodak i160 departmental scanners throughout the UK & Ireland. This step has been taken to make things easier as there are great volumes of business conducted under the auspices of the Cobra Group and such a kind of automation is needed.

The Cobra Group, which is the undisputed leader in the direct marketing sector, processes between 7,000 and 10,000 contracts each day which comprise one or two page documents. Earlier these were sent to the head office via courier, thus creating a huge administration and cost burden. Errors too could creep in and there would be some delay too. Cobra Group even had to spend a big amount annually on couriers and retain staff for handling and dispatching the same. There have been many other technical issues involved, which are to a very great extent solved by this automation process.

This itself stands testimony for Cobra's spectacular growth and expansion, which is the cause of admiration as well as envy to many in the direct marketing sector.

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