CODA 2go, a new cloud based accounting offering, secures local channel representation

Printer-friendly versionPDF version

13 July 2009

• Major international software vendor launches cloud accounting service to Australian market

CODA, the UK headquartered award winning accounting software specialist, today launched CODA 2go, a cloud based accounting package to the Australian market.  Aimed at businesses from one user upwards, CODA 2go is the first accounting solution to be built entirely on Force.com, Salesforce.com’s leading cloud computing platform, and to seamlessly integrate with Salesforce CRM.

To support the company’s local push, local SaaS consultancy Sqware Peg has been announced as the first company to represent the product in Australia and New Zealand.  CODA 2go is looking to expand its relationships in the region and believes this partnership with Sqware Peg will enable it to extend its market reach in a way it could not have done on its own.

Jeremy Roche, CEO for CODA, said: “Our research shows that the Australian market is incredibly open to the concept of cloud accounting and managing their business accounts in a hosted environment so it makes perfect sense to us to bring CODA 2go to Australia. With our knowledge of financial management and accounting solutions and building on salesforce.com’s success in Australia, we are confident of the market opportunity open to us.”

“Local expertise and support are crucial for our success and we see great opportunity to work with Sqware Peg to exploit the appetite for hosted applications from those companies looking for an alternative to their legacy on-premise systems.”

CODA 2go is available for all businesses in Australia, but for those using Salesforce CRM as well it provides seamless integration allowing users make the most of customer relationships - from making initial contact to ensuring smooth accounting processes and accurate invoicing. It will help companies get insight into data from across customer services, sales and accounting, giving a complete view of the business position at a time when cash flow has never been more important.

Shawn Stilwell, CEO, Sqware Peg said: “We’re seeing a lot of demand from customers and prospects to run more of their business in the cloud, especially as they look to upgrade from legacy business software.  CODA 2go is a really attractive offering for them, bringing proven, enterprise class functionality and reliability to businesses of all sizes.”

With 96% of Australian businesses employing less than 20 staff*, CODA 2go will initially target the SMB market, but the product scales to meet the needs of larger enterprises. CODA 2go offers an additional choice for organisations looking for best of class financial management without the time and resource costs associated with more traditional on-premise implementations.

CODA 2go provides rich functionality for Australian businesses:

A free 30 day trial is available fromwww.coda2go.com.au

Steve Lucas, senior vice president of Force.com and Alliances, salesforce.com said: “The Force.com platform provides a great opportunity for ISVs to build applications and services and create a frictionless route into new markets.  The power of the platform to deliver real-time functionality without the need for additional infrastructure makes for a compelling offering and it’s really reduced the barriers for CODA to launch into Australia.”

CODA 2go has already launched in the US and the UK markets where it has referenced customers and a very healthy pipeline. 

* According to Australian National Bureau of Statistics

ABOUT CODA

CODA creates, markets and implements a comprehensive range of software systems designed specifically to meet the needs of Financial Directors and Finance Departments. These include financial management systems, analysis applications, and business process management and control software to implement compliance solutions. Its service oriented architecture also makes CODA software easy for clients and other vendors to integrate with their business applications.

CODA was founded in 1979 and has around 500 employees working at 18 offices in 14 countries. CODA software is designed for multi-currency, multi-language, multi-country, multi-company and multi-site operations, and is used by around 2,600 medium and large organizations in over 100 countries in a variety of markets and within both public and commercial sectors.

CODA is a Unit 4 Agresso company. Unit 4 Agresso is a leading international producer of business software for service companies and organizations. With offices in 19 countries, including the United States and Canada, and sales activities in several other countries, annual revenue of €393.6 million was realized in 2008. Unit 4 Agresso is headquartered in Sliedrecht, the Netherlands and employs around 3,500 people.

News Source : CODA 2go, a new cloud based accounting offering, secures local channel representation