Coguan faces up to the 3 giants of the online ad world

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Agencies and editorial groups can manage their online ads with a personalized Ad Exchange

Madrid, Spain – 18 November 2009 – Coguan, the first Ad Exchange in Spanish with a Freemium business model and an open marketplace, has announced today that it is licensing technology adapted to their clients’ needs. With this announcement, the company positions itself against the largest corporations of the Ad Exchange industry.

Coguan has developed innovative technology commercialized as Coguan AdShare ®, a high-tech advertising platform consolidated in the Spanish market, which allows buying and selling advertising spaces, by unifying supply and demand forces to provide better results to advertising networks, agencies, advertisers and publishers. It is based on the principles of a stock exchange, where supply and demand regulate the prices of the transactions.

There is not a cost associated to the use of basic services offered on the Coguan AdShare website, but those companies willing to go further can purchase a licence to enable them accessing the Coguan AdShare technology with a “white label” solution adapted to their needs. As a result, media agencies can manage for first time their ad buying activities with current publishers as well as being able to plan campaigns with a large portfolio of publisher websites on the Coguan AdShare marketplace under a single platform.

With this technology, editorial groups can manage all of their advertising spaces with a powerful yet easy to use tool, which not only allows them increasing earnings in a simple and effective manner through their existing relationships with advertisers and agencies, but also gives them access to additional demand coming from the open and transparent online marketplace of Coguan AdShare.

The technology of Coguan AdShare provides additional advantages and benefits. Among them, two mayor advantages are the improved transparency in all of the advertising transactions and the higher quality of the traffic for the campaigns, due to wider reach and better segmentation of the audiences into vertical markets. Agencies can also establish hundreds of filters to optimize their media buying process and protect the brand reputation of their clients. The ground breaking service called Coguan AdGroupTM for advertisers facilitates the creation of vertical networks of publishers willing to offer their ad spaces for a specific campaign according to specific demands. Editorial groups can also benefit from a cost-free ad server developed by Coguan and an automated billing system to reduce administrative cost and resources.

Carlos Bravo Sánchez, CEO at Coguan, commented: “the technology of our advertising platform has evolved to match the expectations of the most demanding customers with a personalized and modular “white label” tool, which facilitates the management process of their advertising activities in the most effective way”.

Coguan opens the time window to a limited number of clients to confirm their interest in acquiring its technology under licence until the end of 2009. From 2010 onwards, those companies interested in the technology will have to wait a minimum period of 3 months.