More than 60 Percent of Digital Media Population in Spain is Now ‘Multi-Platform’, Accessing the Internet from Both Desktop and Mobile Platforms
MADRID, Spain, March 6, 2014 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official Spain launch of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment. MMX Multi-Platform was the first service of its kind launched to market in the U.S. and the U.K. last year, and it is now available for clients in Spain, as the first continental European market to have access to multi-platform measurements.
With more than 60 percent of the digital media population in Spain now accessing the internet from more than one device, the need has never been greater for a unified view of digital audiences. comScore introduces MMX Multi-Platform to address this important measurement challenge in Spain to continue to evolve its mobile measurement capabilities in the market.
As part of the MMX Multi-platform launch, comScore is also launching Mobile Metrix® in Spain- one of the three pillars that build the Multi-platform solution. Mobile Metrix® is now available in the Spanish market to provide direct and holistic monitoring of actual consumer behavior for mobile web and app usage. To learn more about Mobile Metrix®, contact us at firstname.lastname@example.org.
Multi-Platform Reporting Drives Value for Advertisers, Agencies and Publishers comScore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop and mobile (smartphone + tablet) platforms, providing a single metric that accounts for publishers’ digital media audiences. This unduplicated view of behavior is particularly important as consumers increasingly navigate digital content – including websites, videos or apps – between and across screens.
Some potential applications for MMX Multi-Platform include:
Demonstrating the size and characteristics of your Total Digital Population to agencies & advertisers.
Understanding the dynamics of incremental, overlapped and exclusive audiences by platform.
Deciding whether to strengthen or eliminate underperforming platforms from a campaign or strategy.
Using benchmarks against competitors and plan against their success and failures.
Using market averages to identify opportunities and fine tune growth strategies.
About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site ( http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.