comScore Launches Mobile Metrix® in México: The Solution for Mobile Trends and Mobile Behaviors

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comScore Mobile Metrix® requires the most accurate and detailed view of mobile media usage.

Mexico City, Mexico, March 06, 2014 - comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the launch comScore Mobile Metrix in México. The mobile measurement and mobile behaviors service was the first service of its kind to market in the U.S. and it has been introducing in other markets like Spain, Brazil and Mexico nowadays.

comScore Mobile Metrix has been developed to enable comScore’s clients to get insights into the online mobile market and help them to know the reach that Smartphones (iPhone y Android Phone) and tablets (iPad y Android) have in the mobile marketplace.

Key product features include:              

  • comScore Mobile Metrix brings Unified Digital Measurement to smartphone devices by combining on-device metering with census-level data.
  • For advertisers and agencies, you can learn which mobile sites and apps perform most effectively against your target audience in terms of audience size and composition.
  • For publishers, Mobile Metrix validates your audience with proven, third-party metrics to help support mobile advertising sales and shows how you compare to the competition.
  • Granular classification that provides the ability to analyze mobile audience at the brand, category or product-level.

With the launch of Mobile Metrix in Mexico in March, Yahoo Sites ranked as the biggest Web Site during that month with 6.8 millions of unique visitors for Smartphones and 2.7 millions of tablet’s users. Highlights the more than 5 million people accessing Yahoo Sites through an Android mobile device and more than 2 million did so through an iPad tablet in January 2014.

Top Web sites visited from mobile devices in Mexico
The January 2014 data revealed that Yahoo Sites maintained the top position in the ranking with more than 9.4 millions of users in total Smartphones and tablets devices. Grupo Televisa held on to the #2 position with 2.5 million unique visitors from Smartphones and 871,000 unique visitors from tablets, followed by the browser Ask Network which received 2.4 users from Smartphones and 853,000 unique visitors in this month.

Top 10 Webs Sites from mobile devices in Mexico by Unique Visitors (000)
January 2014
Total Mexico, Age 15+, Mobile Devices
Source: comScore Mobile Metrix

Total Internet: Total Audience

 

Total Smartphones (000)

Total Tablets (000)

Yahoo Sites 6,835 2,693
 Grupo Televisa 2,537 871
Ask Network 2,401 853
 El Universal De México 2,110 590
Terra - Telefónica 2,019 560
 SDPNOTICIAS.COM 1,795 452
Axel Springer SE 1,509 336
Grupo Empresarial Ángeles 1,466 408
Azteca Internet 1,450 482
Turner Digital 1,374 392

*Does not include visits from public Access computers, such as Internet café, and laptops.

Learn More about comScore Ad Metrix
To learn more about comScore Ad Metrix, please contact sepamas@comscore.com

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights into web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

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