comScore Releases February 2014 U.S. Search Engine Rankings

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RESTON, VA, March 18, 2014 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 67.5 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in February with 67.5 percent market share, followed by Microsoft Sites with 18.4 percent (up 0.1 percentage points) and Yahoo Sites with 10.3 percent. Ask Network accounted for 2.4 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

comScore Explicit Core Search Share Report*
February 2014 vs. January 2014
Total U.S. – Home & Work Locations
Source: comScore qSearch

Core Search Entity

Explicit Core Search Share (%)

Jan-14

Feb-14

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites 67.6% 67.5% -0.1
Microsoft Sites 18.3% 18.4% 0.1
Yahoo Sites 10.4% 10.3% -0.1
Ask Network 2.4% 2.4% 0.0
AOL, Inc. 1.3% 1.3% 0.0

*“Explicit Core Search” excludes contextually driven searches that do not
 reflect specific user intent to interact with the search results.

17.7 billion explicit core searches were conducted in February, with Google Sites ranking first with 11.9 billion. Microsoft Sites ranked second with 3.3 billion searches, followed by Yahoo Sites with 1.8 billion, Ask Network with 431 million and AOL, Inc. with 235 million.

comScore Explicit Core Search Query Report
 February 2014 vs. January 2014
 Total U.S. – Home & Work Locations
 Source: comScore qSearch

Core Search Entity

Explicit Core Search Queries (MM)

Jan-14

Feb-14

Percent Change

Total Explicit Core Search

19,561

17,687

-10%

Google Sites 13,220 11,941 -10%
Microsoft Sites 3,587 3,257 -9%
Yahoo Sites 2,025 1,822 -10%
Ask Network 477 431 -10%
AOL, Inc. 253 235 -7%

“Powered By” Reporting
In February, 69.0 percent of searches carried organic search results from Google, while 27.0 percent of searches were powered by Bing.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

News Source : comScore Releases February 2014 U.S. Search Engine Rankings

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