comScore Releases January 2014 U.S. Search Engine Rankings

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RESTON, VA, February 18, 2014 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 67.6 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in January with 67.6 percent market share (up 0.3 percentage points), followed by Microsoft Sites with 18.3 percent (up 0.1 percentage points) and Yahoo Sites with 10.4 percent. Ask Network accounted for 2.4 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

comScore Explicit Core Search Share Report*
 January 2014 vs. December 2013
 Total U.S. – Home & Work Locations
 Source: comScore qSearch

Core Search Entity

Explicit Core Search Share (%)

Dec-13

Jan-14

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites 67.3% 67.6% 0.3
Microsoft Sites 18.2% 18.3% 0.1
Yahoo Sites 10.8% 10.4% -0.4
Ask Network 2.5% 2.4% -0.1
AOL, Inc. 1.3% 1.3% 0.0

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

19.6 billion explicit core searches were conducted in January, with Google Sites ranking first with 13.2 billion (up 7 percent). Microsoft Sites ranked second with 3.6 billion searches (up 8 percent), followed by Yahoo Sites with 2 billion (up 3 percent), Ask Network with 477 million (up 5 percent) and AOL, Inc. with 253 million (up 8 percent).

comScore Explicit Core Search Query Report
 January 2014 vs. December 2013
 Total U.S. – Home & Work Locations
 Source: comScore qSearch

Core Search Entity

Explicit Core Search Queries (MM)

Dec-13

Jan-14

Percent Change

Total Explicit Core Search

18,281

19,561

7%

Google Sites 12,299 13,220 7%
Microsoft Sites 3,327 3,587 8%
Yahoo Sites 1,969 2,025 3%
Ask Network 452 477 5%
AOL, Inc. 234 253 8%

“Powered By” Reporting
In January, 69.0 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.0 percent of searches were powered by Bing.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

News Source : comScore Releases January 2014 U.S. Search Engine Rankings

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