Number of Americans Who Own Smartphones Surpasses 150 Million
RESTON, VA, January 6, 2014 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for November 2013. Apple ranked as the top smartphone manufacturer with 41.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share 152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.
Top Smartphone OEMs 3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Total Mobile Subscribers
Smartphone Platform Market Share Android ranked as the top smartphone platform in November with 51.9 percent market share (up 0.3 percentage points), followed by Apple with 41.2 percent (up 0.5 percentage points), BlackBerry with 3.5 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.
Top Smartphone Platforms 3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Total Smartphone Subscribers
Top Smartphone Properties & Apps Google Sites ranked as the top web property on smartphones, reaching 86.7 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.9 percent), Yahoo Sites (79.4 percent) and Amazon Sites (72.5 percent). Facebook ranked as the top smartphone app, reaching 76.2 percent of the app audience, followed by Pandora Radio (52 percent), Google Play (51.6 percent) and Google Search (50.4 percent).
Top 15 Smartphone Properties & Apps November 2013 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix
Top 15 Properties
Top 15 Apps
Smartphone Browsing + App Audience
Smartphone App Audience
Facebook (Mobile App)
Pandora Radio (Mobile App)
Google Play (Mobile App)
Google Search (Mobile App)
YouTube (Mobile App)
Apple App Suite (Mobile App)
Gmail (Mobile App)
Google Maps (Mobile App)
Yahoo Stocks (Mobile App)
Instagram (Mobile App)
Wikimedia Foundation Sites
Yahoo Weather Widget (Mobile App)
Apple Maps (Mobile App)
The Weather Channel (Mobile App)
Weather Company, The
Facebook Messenger (Mobile App)
Twitter (Mobile App)
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center
About Mobile Metrix comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLens MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.