Consumer Interest Growing for Over-the-Top Video and Web-Enabled TV Devices

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Nearly 37% of broadband households in North America are extremely or very interested in viewing Over-the-Top video content on the home TV

SCOTTSDALE, Ariz., February 22, 2010 - Nearly 37% of broadband households in North America are extremely or very interested in viewing Over-the-Top video content on the home TV, according to market research firm, In-Stat (http://www.in-stat.com). The demand is growing as companies such as Amazon,, Hulu, Netflix, and Apple, offer streamed or downloadable TV and movie content.

Figure 1. Consumer Interest in Viewing Full-Length Movies, Downloaded or Streamed, From the Internet on the Home TV

Similarly, a growing set of web-enabled TV devices are now proliferating across device categories that include digital TVs, Blu-ray Players, Digital Media Adapters (DMAs), network attached storage, and set top boxes.

"By 2013, In-Stat predicts that nearly 40% of all digital TV shipments will be web-enabled devices," says Norm Bogen, In-Stat analyst. “Across all categories, there will be over one-half billion web-enabled CE devices in operation worldwide by 2013. Shipments of such web-enabled devices will see a compound annual grow rate (CAGR) of nearly 64% between 2008 and 2013.”

Recent research by In-Stat found the following:
* In 2009, there were five broadband households worldwide for every web-enabled CE device. By 2013, this ratio will be 2:1.
* In-Stat’s consumer survey indicates that over half of US consumers with network-connected Blu-ray players/recorders use Wi-Fi, while 30% use Ethernet.

Recent In-Stat research, Global Web-Enabled Consumer Device Market Set to Explode (#IN1004518RC), covers the worldwide market for web-enabled consumer electronics devices. It includes:
* Examination of the growth of Internet access functionality to a wide variety of consumer electronics (CE) device types, including TVs, set-top boxes (STBs), Blu-ray players, digital media adapters, game consoles, digital picture frames, and more.
* In-Stat research on consumer interest in OTT digital entertainment services.
* Forecasts for multiple types of web-enabled stationary CE device shipments through 2013.

For a free sample of the report and more information, please contact Elaine Potter at: epotter@reedbusiness.com or (480) 483-4441

To purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=99

The price is $3,495 (US).

This research is part of In-Stat’s Connected Digital Home service, which provides comprehensive analysis and forecasts of the worldwide connected digital home and home networking market, including infrastructure, networked media devices, features, semiconductors, applications, and consumer perspectives.

Related In-Stat research:
Web-to-TV Video Changes Everything
Networked Digital Media Adapter/Player/Receiver Market Gets Crowded
Home Network Technology & Connectivity Use: Ethernet, 802.11, Coax, and Powerline
Global Outlook for Broadband CPE Through 2013
Global & North American Service Provider In-Home Networks Over Coax & Phone Wiring
Global Consumer Network Storage: Say Goodbye 500GB, Hello 2TB

News Source : Consumer Interest Growing for Over-the-Top Video and Web-Enabled TV Devices