Consumers Cut Spending on Luxuries, Dining Out and Clothing-Accessories

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Flemington

, NJ

, October 27, 2009– Results from a new media study among 222 viewers of a news clip on frugal living revealed that in the past year, the key areas that  consumers have cut spending in are dining out (81%) and personal luxuries (79%).

The study was conducted by HCD Research using its MediaCurves.com® website on October 26 to obtain viewers’ perceptions of a news clip which featured consumers’ spending behaviors and frugal living in the past year.

Among the other top areas that consumers reported having cut back on included buying clothing/accessories (69%) and vacations/travel (62%). In addition, 47% reported that they have sold personal items to earn extra money, and 22% indicated that they have worked more overtime or picked up extra shifts at work.

Among the findings:

In the past year, have you cut back on any expenses in your life (purchased less of, or a discounted version of a product or service)? Select all that apply.

With regard to this past year’s economic recession, have you made any additional efforts to produce extra income for your household? Select all that apply.

While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters:For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (

href="mailto:vince.mcgourty@hcdi.net">vince.mcgourty@hcdi.net

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HCD Research is a marketing and

communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at

href="http://www.hcdi.net/">www.hcdi.net

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