CONSUMERS SAVE MONEY WITH INTERNET ACCESS THROUGHBLUETOOTHTECHNOLOGY

BluetoothTechnology saves consumers up to 40% on monthly internet access fees

Malmo, Sweden – December 7, 2009 – The Bluetooth SIG today announced the launch of its Ditch The Dongle campaign in response to a recent study conducted in Sweden*. The study shows two-thirds of surveyed consumers using 3G dongles for connecting to internet are interested in saving money by connecting through the mobile phone instead. Not only is it less costly to add a data plan to an existing mobile phone subscription but it is also more convenient. By leveraging the convenience ofBluetoothwireless technology for their mobile internet connection consumers can avoid the costs associated with the purchase of a separate 3G modem and the restraints of the standard 12-24 month required subscription typically used in many European markets.

Research also shows that among four major Swedish carriers consumer savings was up to 40% when using a mobile phone as a internet access point compared to a 3G dongle with subscription.

Accessing the Internet with aBluetoothwireless connection to the mobile phone acting as a internet access point is typically quite easy and step by step instructions can be found atwww.bluetooth.com/internetaccess, but is typically done by making Bluetooth discoverable (visible) in the mobile phone and then creating a PAN (Personal Area Network) connection from the computer by accessing the Bluetooth functionality from the control panel. This also assumes the mobile phone is internet capable and configured for direct internet access.

* The mini study conducted by web research firm Cint shows that among 500 surveyed users 27% are using a 3G dongle or modem for connection to internet and among those 67% were interested in saving money by connecting directly through the mobile phone.

AboutBluetooth® Wireless Technology

Bluetoothwireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology continues to evolve, building on its inherent strengths – small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. More than eight newBluetoothenabled products are qualified every working day and more than 20 millionBluetoothunits are shipping per week. There are over two billionBluetoothdevices in the marketplace and that number climbs daily, making it the only proven wireless choice for developers, product manufacturers, and consumers worldwide.

About the Bluetooth SIG

The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development ofBluetoothwireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 12,000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visitwww.bluetooth.com.

TheBluetoothword mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.

Note to Editors: Media assets (stills and video) to accompany stories aboutBluetoothwireless technology are available onBluetooth.com, hosted by The NewsMarket:http://www.bluetooth.com/thenewsmarket

Press Contacts:

Americas
Starr Million          
INK Public Relations for the Bluetooth SIG
1 (512) 382-8981              
starr@ink-pr.com 

Asia-Pacific
CHINA
Maggie Gao
Hill & Knowlton for the Bluetooth SIG
86 10 6512 8811
maggie.gao@hillandknowlton.com.cn

JAPAN
Takanori Suzuki
Inoue Public Relations for the Bluetooth SIG
81-3-5269-2301
suzuki@inoue-pr.com

KOREA
Harry Yoon
Strategic Marketing and Communications, Inc. for the Bluetooth SIG
82-2-3445-3232
harry@oksmc.co.kr

TAIWAN
Hira Yu
Apex Communications Consultants Co., Ltd., for the Bluetooth SIG
886-2-7718-7777 ext. 517
hira@apexpr.com.tw

Europe, Middle East, Africa
Danny Devriendt
Porter Novelli for the Bluetooth SIG
32 475353465
danny.devriendt@porternovelli.be