Cooperation with TBG Digital: zanox to provide advertisers with performance-based Facebook advertising

Berlin, 15 September 2010 - beginning immediately, zanox, Europe's leading performance advertising network, will cooperate with TBG Digital, the world's leading marketing company for Facebook ad traffic. Through the cooperation with this technology company, a specialist in social media marketing campaigns, zanox advertisers can now engage in exclusive, performance-based promotion of their products and services via the world's largest social network.

Exclusive, performance-based Facebook advertising for zanox advertisers

The shift in internet use towards social networks sets new challenges for the online marketing industry: Now, zanox announces its cooperation with TBG Digital, one of the world's leading marketers of Facebook traffic, handling up to two billion ads per day. Through this association, zanox advertisers can now generate leads and sales via Facebook and, in doing so, achieve top results on a performance basis.

With ONE Media Manager^TM, Facebook advertising activities are centrally controlled via a single application. This tool provides professionals with expanded control and monitoring capabilities, which Facebook's own tool does not offer.

Facebook as an expanded sales channel

There are around 500 million active Facebook users across the globe. Precise data on characteristics and specific interests enable the pinpoint addressing of specific target audiences within the network. It therefore follows that Facebook offers advertisers an exciting additional channel for the sale of their products. Targeted advertising campaigns on Facebook are particularly recommended for zanox advertisers with strong brands in telecommunications, mobile technology, gaming, health, dating and financial products. Awareness among Facebook users can be swiftly generated by means of special deals, trial versions, limited offers or short-term sales promotions, giving leads and sales a powerful boost.

"The access to ad spaces on the world's largest social network, Facebook, harbours enormous advertising potential for our advertisers. Even today, users spend around a quarter of their online time in social networks and, in doing so, are gradually displacing other forms of communication, such as e-mail and instant messaging," says Christian Kleinsorge, CSO of zanox. "Through our agreement with TBG Digital, advertisers can now significantly enhance the quality of their Facebook campaigns and maximise conversion rates on a pure performance basis."

Advertisers throughout Europe are quickly embracing Facebook as a viable ad platform,? says Siebren Roorda, European Sales Director for TBG Digital. ?Now zanox clients across Europe have the ability to deploy highly targeted campaigns with maximum ROI.?

Important Links

zanox Official Blog:http://blog.zanox.com/en/zanox/

Webseite TBG Digital:http://www.tbgdigital.com

Produktseite ONE Media Manager:

http://www.tbgdigital.com/#/technology

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