Covario Names Matt Kropp Senior Vice President

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MATT_KROPP-033Digital Marketing Veteran Will Head Global Client Strategies and Project Management

SAN DIEGO, Dec. 17, 2013 – Covario, a leading independent search marketing firm, today announced that Matt Kropp has been promoted to senior vice president for global client strategies and project management.

In this newly expanded role, the 16-year digital marketing veteran will lead Covario’s global team of account directors supporting enterprise search and content marketing clients, as well as the software division’s SEO and social media technology account group.  From the firm’s Chicago office, Kropp will also continue to provide leadership for Covario’s project management office.

Until recently, Kropp has served as vice president, global client strategies, leading a team of account directors responsible for many of the agency’s award-winning client search and social media programs conducted worldwide.  His digital marketing experience encompasses organic and paid search, local SEO, social media marketing, and Web analytics.

Kropp joined Covario in 2010 as a senior director, client services.  Since that time, the firm has been named by OMMA (Online Media, Marketing and Advertising) magazine as the Search Agency of the Year a record three years in a row (2011-2013).  In addition, Covario’s Net Promoter Score (NPS) client rankings – a key indicator of customer satisfaction – have continued to rise, soaring to the positive 60 percentage range.  (NPS can vary from negative 100 to positive 100 percent.)

“Matt has built a well-earned reputation for creating award-winning client engagements that have helped numerous Fortune 500 and Global 1000 companies grow their online business,” said Covario Co-CEO Jeff Johnson.  “As we look to help our clients grow even more in the years ahead with innovative search, social and content marketing strategies, I expect Matt and his talented team to play a huge role in the mutual success of Covario and our clients going forward.”

Prior to joining Covario, Kropp was the managing director of the iCrossing search agency office in Chicago.  He earned a Bachelor of Arts degree in Communications from the University of Dayton.  The die-hard Cubs and Bears fan is also a proud graduate of Chicago’s famed Second City Theater.

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About Covario

Covario is a leading independent search marketing agency and software provider. The firm was selected by OMMA magazine as the Search Agency of the Year a record three years in a row from 2011 to 2013. It was also ranked in 2013 by Advertising Age magazine among the nation’s Top 10 search agencies. Covario offers a suite of SaaS-based enterprise search, local SEO, mobile search, and social media marketing automation tools. Headquartered in San Diego, the firm has more than 200 team members globally, who are also located in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, Toronto, and other cities around the world.  The firm’s growing customer base includes global leaders in technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods.  More information is available at http://www.covario.com.

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