CREATIVE INTRODUCES PURE WIRELESS PORTABILITY WITH THE ZEN STYLE M300 - FEATURING BLUETOOTH WIRELESS MUSIC PLAYBACK AND AN ULTRA

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Stylish Music, Photo and Video Player Features microSD Card Slot and 1.45” Screen with Touch Buttons

SINGAPORE – 5 May 2011

–Creative Technology Ltd today announced the launch of theCreative ZEN Style M300music, photo and video player withBluetooth

^®wireless audio playback. Just 55 x 44 x 12 mm in size, the Creative ZEN Style M300 is packed with features including a microSD card slot and 1.45” TFT screen with Touch Buttons, and it is priced from only S$79.00.

Key Features of the Creative ZEN Style M300

• Wireless Connectivity withBluetooth2.1
  
  

  This allows users to enjoy music from the player wirelessly from all compatible stereoBluetoothheadphones such as the Creative WP-Series, which includes the ultra affordableCreative WP-250, andBluetoothspeakers such as the all new ZiiSound Dx Series andCreative D80, as well as Creative’s existing line-up of wireless speakers

• Additional Space for Music with microSD Card Slot
  
  

  Users can add up to 32GB* of music on top of the player’s built-in memory

• Touch Buttons
  
  

  The player’s touch sensitive control buttons let users navigate through the player’s menus easily and comfortably

• FM Radio
  
  

  The built-in FM Radio lets users add up to 32 preset stations

TheCreative ZEN Style M100was also launched today, offering the great design and features of the ZEN Style M series of players withoutBluetoothconnectivity and FM Radio.

Both the Creative ZEN Style M300 and Creative ZEN Style M100 feature Audible support, giving users the option of enjoying a wide range of audio content that includes books of all genres. Both players also come pre-installed with a complete edition of Alyson Noël’s Evermore, the first book in her thrilling Immortals series.

Creative ZEN Style M300 and Creative ZEN Style M100 are available in a choice of four colours: black, white, red or yellow.

Technical Specifications of the Creative ZEN Style M Series of Players

Creative ZEN Style M300 Portable Media Player

• Display: 1.45" TFT (262K colours)
• Capacity: 4GB, 8GB, 16GB

• Bluetooth:Bluetooth2.1 wireless technology (supports A2DP & AVRCP)

• FM Radio function with 32 preset stations
• Battery Life: Up to 20 hours (based on128kpbs, 4mins/song, MP3 file)
• Supported Audio Formats: MP3, WMA (DRM9),WAV (IMA-ADPCM),
  Audible Format 4, Audible AAX
  
• Supported Picture Formats: JPEG
• Supported Video Formats: Transcoded SMV (requires respective codec pre-installed on PC)
• Built-in microphone for voice recording
• Additional feature: Clock display

Creative ZEN Style M100 Portable Media Player

• Display: 1.45" TFT (262K colours)
• Capacity: 4GB, 8GB
• Battery Life: Up to 20 hours (based on128kpbs, 4mins/song, MP3 file)
• Supported Audio Formats: MP3, WMA (DRM9),WAV (IMA-ADPCM),
  Audible Format 4, Audible AAX
  
• Supported Picture Formats: JPEG
• Supported Video Formats: Transcoded SMV (requires respective codec pre-installed on PC)
• Built-in microphone for voice recording
• Additional feature: Clock display

* 1GB = 1,000,000,000 bytes. Available capacity will be less. Reported capacity will vary.

Pricing and Availability

The Creative ZEN Style M300 portable media players will be available at The CREATIVE Stores at International Business Park and Marina Square, the online store atsg.store.creative.comand authorised dealers in Singapore from mid June 2011 onwards at the following suggested retail prices:

• Creative ZEN Style M300 4GB         S$79.00
• Creative ZEN Style M300 8GB         S$89.00
• Creative ZEN Style M300 16GB**   S$129.00

The Creative ZEN Style M100 portable media players will be available at The CREATIVE Stores at International Business Park and Marina Square, and the online store at sg.store.creative.com from mid June 2011 onwards at the following suggested retail prices:

• Creative ZEN Style M100 4GB         S$59.00
• Creative ZEN Style M100 8GB         S$69.00

** Only available at The CREATIVE Stores at International Business Park and Marina Square, and the online store at sg.store.creative.com.

For more information about the Creative ZEN Style M300 and Creative ZEN Style M100 portable media players, please visitwww.creative.com/purewireless. 

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^®sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^®MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. ZEN and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.

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