CREATIVE REDEFINES HOME AUDIO WITH ZIISOUND™ DX SERIES OF PURE WIRELESS MODULAR BLUETOOTH SPEAKERS

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Introduces a Paradigm Shift in the Home Audio Listening Experience

SINGAPORE

- 5 May 2011

-Creative Technology Ltd today announced the launch of a brand new category of wireless speakers, the ZiiSound^™Dx series of pure wireless modular speakers.

The ZiiSound Dx series consists of theZiiSound D5xwireless one-piece speaker,ZiiSound D3xwireless one-piece speaker andZiiSound DSxwireless subwoofer.

These speakers are set to redefine the home audio experience for consumers and establish a new standard for how retailers sell speakers. With the introduction of pure wireless modularity, Creative changes how consumers can purchase a home audio system. 

Flexible Configuration

The ZiiSound Dx series revolutionises the home audio system. In this revolutionary new system, wireless speakers connect independently to stereoBluetooth^®

devices such as the iPhone, Blackberry, Android phone, iPad orCreative ZiiOtablet, and can also be configured so more speakers are connected wirelessly to form a multi-channel home audio system. The ZiiSound Dx series also features renowned apt-X audio technology for outstanding sound quality.

Unlike with traditional speaker systems, users will no longer need to purchase a fixed speaker configuration for a specific use in the home. Creative's one-piece pure wireless modular speakers let users upgrade from a single speaker to a larger configuration by simply adding more speakers wirelessly.

• Start Simple

  
  1 x ZiiSound D5x
           or
  1 x ZiiSound D3x
  
  
  
  
  

  
  
  

• Add Bass
  
  

  1 x ZiiSound D5x + 1 x ZiiSound DSx
                            or
  1 x ZiiSound D3x + 1x ZiiSound DSx
  
  
  
  

  
  
  

• Get a Wider Soundstage

  
  1 x ZiiSound D5x (Left Channel) + 1 x ZiiSound D5x (Right Channel)
                            or
  1 x ZiiSound D3x (Left Channel) + 1 x ZiiSound D3x (Right Channel)
  
  
  
  
  

  
  
  

• Create the Ultimate Wireless Entertainment Speaker System

  
  1 x ZiiSound D5x (Left Channel) + 1 x ZiiSound D5x (Centre Channel) + 1 x ZiiSound D5x (Right Channel) +  1 x ZiiSound DSx
  

Flexible Placement

The built-in flexibility to add or subtract speakers means the same system can have many uses. Users will now be able to create different speakers systems - ideal for music, movies and games - for different rooms throughout the home.

• A one-piece speaker for bedside music listening
• A 2.1 speaker system for bedroom or study room for games or music listening
• A 3.1 speaker system for living room music, movies and game audio entertainment

Low Basic Start Cost

Using pure wireless modular speakers will also translate into cost savings. Everyone will now be able to purchase a single pure wireless modular speaker unit for as low as S$199, with the assurance of being able to add on speakers later. This is unlike traditional speaker systems, where users are forced to buy another system to expand or reconfigure the existing speaker system. This translates into the high cost of purchasing multiple systems.

“With pure wireless modularity, everything changes when it comes to the home speaker system, both for the end-user and also for the retailer. With the ZiiSound Dx series ofBluetoothwireless speakers, consumers can enjoy the flexibility and versatility of starting with one speaker and expanding to a multi-channel home audio system,” said Ting Lai Chu, Vice President for the Advanced Multimedia Group at Creative Technology Ltd.

“For the retailer, the change is no less profound. Today retailers have to keep stock of various system configurations with dedicated use, so inventory exposure is a challenge that they need to manage. With Creative's new range of pure wireless modular speakers, retailers simply need to keep the three speaker models of the ZiiSound Dx series in their inventory to meet consumer demand for single or multi-channel wireless speaker systems.” she added.

Key Features of the ZiiSound Dx Series of Pure Wireless Modular Speakers

ZiiSound D5x

Flagship modular wireless speaker system

• Works with all smart devices and mobile phones that are stereoBluetoothcompatible*
• Easily upgradable for more compelling audio - allows wireless linking to additional ZiiSound D5x wireless speaker modules and ZiiSound DSx wireless subwoofers
• High quality wireless audio with apt-X codec
• Precision volume control when used with the includedBT-D5

  Bluetoothtransmitter

• Efficient digital amplifiers and world class tuning deliver striking accuracy and detail like no other
• Allows link to ZiiSound DSx wireless subwoofer for deep bass capability or more ZiiSound D5x speakers for stereo or surround applications
• Charges the iPhone or iPod while playing**
• One-piece construction to minimise vibrations for the purest audio experience
• Integrated AUX-In for other audio devices

*BluetoothA2DP compliant devices

**Via BT-D5BluetoothTransmitter

ZiiSound D3x

Affordable one-piece wireless modular speaker system made for smaller rooms

• Works with all smart devices and mobile phones that are stereoBluetoothcompatible*
•  Easily upgradable for more compelling audio - allows wireless linking to additional ZiiSound D3x wireless speaker modules and ZiiSound DSx wireless subwoofers
• High quality wireless audio with apt-X codec
• Efficient digital amplifiers and world class tuning deliver striking accuracy and detail like no other
• Allows link to ZiiSound DSx wireless subwoofer for deep bass capability or more ZiiSound D3x speakers for stereo or surround applications
• One-piece construction to minimise vibrations for the purest audio experience
• Integrated AUX-In for other audio devices

*BluetoothA2DP compliant devices

ZiiSound DSx

Modular wireless subwoofer that works with the ZiiSound D5x and ZiiSound D3x

• Works with ZiiSound D5x or ZiiSound D3x for extended deep bass capability
• Incorporates Creative's Symmetrically Loaded Acoustic Module (SLAM^™) for that signature deep, tight and fast bass
• Robust wireless technology allows limitless flexibility in subwoofer placement

Pricing and Availability

The ZiiSound D5x and the ZiiSound DSx will be available at the online store atsg.store.creative.com from end June 2011 onwards, and at The CREATIVE Stores at International Business Park and Marina Square, and authorised dealers in Singapore from mid July 2011 onwards at the following suggested retail prices:

• Creative ZiiSound D5x wireless modular speaker                  S$399.00
• Creative ZiiSound DSx wireless modular subwoofer               S$199.00

The ZiiSound D3x will be available at the online store at sg.store.creative.com from August 2011 onwards, and at The CREATIVE Stores at International Business Park and Marina Square, and authorised dealers in Singapore from end August 2011 onwards at the following suggested retail price:

• Creative ZiiSound D3x wireless modular speaker                  S$199.00

For more information about the ZiiSound Dx series of wireless modular speakers, please visitwww.creative.com/purewireless.

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^®sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^®MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. ZiiSound, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.

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