CRM Specialist Refines Company Data with Talend Open Studio

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Talend Open Studio migrates and integrates The Sugar Refinery Ltd's client data

MAINDENHEAD, UK - May 26, 2009 - eCentric Media's subsidiary company, The Sugar Refinery Ltd, a SugarCRM systems integration and customisation specialist has selected Talend Open Studio, to handle multiple client migration and integration requirements efficiently. With a host of ongoing CRM projects, The Sugar Refinery decided on using Talend Open Studio in a bid to increase data accuracy and synchronise customer data.

SugarCRM is a global provider of commercial open source customer relationship management (CRM) software. With heightened competition creating a range of different data sources and structures, The Sugar Refinery Ltd has the daily challenge of moving and consolidating data from a number of applications including, Microsoft Dynamics CRM, Salesforce.com and Goldmine.

Graeme Edgar, consultant at The Sugar Refinery Ltd commented: “The Sugar Refinery has to manage a huge number of CRM projects and as a company we needed to reduce the amount of ongoing support we provided with integrations and migrations. Talend Open Studio ticked all the boxes for The Sugar Refinery's requirements. The majority of our clients came from competitor CRM applications, so client data existed in a variety of sources and structures. Talend Open Studio enabled The Sugar Refinery to migrate and integrate client data accurately within seven days and at a dramatically lower cost than competitors.”

“Not only is Talend's tool easy-to-use, it is open source and built on a Java framework. This provides The Sugar Refinery Ltd with the flexibility to continuously extend the tool so that it suits the requirements of each project at any given time,” Graeme added.

Talend Open Studio provides advanced capabilities that dramatically improve the productivity of data integration job design and proven scalability to ensure optimal execution. The open source tool boasts a number of features including business modelling, graphical development, metadata-driven design, real-time debugging and robust execution. These capabilities enable companies such as The Sugar Refinery to tailor each CRM project to suit the specific needs of each client.

François Méro, Talend's General Manager for EMEA, expressed: “The Sugar Refinery needed a powerful and versatile data integration solution that could cope with legacy proprietary infrastructures and be optimised for working with SugarCRM. Talend Open Studio is exactly the right tool for the job. As an open source tool, it integrates effortlessly with existing systems and at a lower cost than others on the market. Some of The Sugar Refinery's larger clients can use Talend Open Studio, to ensure that data is kept synchronised and streamlined. It also eliminates the need for staff to manually input data, which is very costly both in terms of time and money meaning that staff can now focus on their key tasks. And as commercial open source vendor, Talend offers enterprise-grade support to its customers and partners, reinsuring them in their implementation of mission critical integration projects.”

About The Sugar Refinery

The Sugar Refinery is a leading UK based SugarCRM customisation and integration company. The organisation focuses purely on SugarCRM - a popular open source CRM solution. The Sugar Refinery provides cost effective SugarCRM consultancy, customisation, integration, data migration, user training, user support, performance tuning and hosting.

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