Crown Hotels Selects Newmarket Solution to Deliver Efficiency Gains and Analytics

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Newmarket® International, Inc. ("Newmarket"), the proven business solutions provider for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty, today announced that Crown Hotels selected the Delphisales and catering solution to improve the understanding of their business operations.

Crown Hotels is a high-end, luxury brand with multiple locations in Australia and Asia, offering impressive meeting space and sophisticated boardroom facilities. When Crown Hotels decided to restructure their sales and events operations, they wanted a solution that would centralize their sales teams under the direction of the Group Director of Sales.

"We selected Newmarket to help achieve the goals we established. Delphi has helped us improve the efficiency of the sales teams and reduce customer response time," states Nicolena Oborn, Group Director of Sales for Crown Hotels. "The analytics provided by Delphi has also made a significant impact to help understand the business better and make better strategic decisions."

Crown Hotels has found several benefits from Delphi:

  • A single view of Corporate Accounts is accessible across the enterprise.
  • Sales teams at hotel locations view and book only their own inventory.
  • Regional Sales offices view and book all inventory across the brand.

With advanced reporting capabilities and over 40 standard reports, Delphi also provides Crown Hotels insight into business operations that result in increased revenues and guest satisfaction.

"Newmarket is honored that Crown Hotels selected Delphi to increase staff efficiency and improve their day-to-day operations," states Jeff Hiscox, President and CEO for Newmarket. "I am confident that Delphi along with future integrated Newmarket solutions will exceed their expectations!"

About Newmarket International, Inc.

Since 1985, Newmarket® International, Inc. ("Newmarket") continues to deliver proven business solutions for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty. With more than 40,000 installations and 150,000 users in over 154 countries worldwide, Newmarket technologies are a cornerstone in the global hospitality industry. Offering solutions for sales and marketing automation, customer relationship management, catering and events, guest loyalty, meeting intelligence, workflow management, and property maintenance, Newmarket enables hospitality professionals to work smarter and better manage all aspects of their transient, leisure, groups and meetings business. For more information on Newmarket, please visit www.newmarketinc.com.

About Crown Melbourne Limited

Crown is one of Australia's largest entertainment groups. The group's core businesses and investments are in the integrated resorts sector. Crown wholly owns and operates two of Australia's leading integrated resorts, Crown Entertainment Complex in Melbourne and Burswood Entertainment Complex in Perth. Crown holds a significant interest in Melco Crown Entertainment Limited, a NASDAQ listed company operating casino/hotel properties in Macau which include City of Dreams, Altira Macau and Mocha Clubs.

News Source : Crown Hotels Selects Newmarket Solution to Deliver Efficiency Gains and Analytics

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