CSR SiRFstarV™ and SiRFusion™ Indoor Location Technologies Chosen for CES “Best of Innovation Design and Engineering” Award Hono

Unprecedented indoor accuracy and performance cited as reasons for coveted award in "Embedded Technologies" category

5 Feb 2013

Cambridge, UK and Sunnyvale, California, USA

CSR plc (LSE: CSR; NASDAQ: CSRE), today announced that its SiRFstarV™ and SiRFusion™ location technologies have been chosen as honourees for the CES Best of Innovation Design and Innovation Awards, in the Embedded Technologies category.  The SiRFstarV architecture and SiRFusion location platform take advantage of multiple complementary technologies to make extremely reliable and accurate indoor location and navigation a reality. 

"We are very humbled and pleased to have received this award," according to Patrick Little, SVP Sales & Marketing at CSR. "The CES Innovation Awards judging panel clearly recognised the importance of and potential applications for location beyond the traditional outdoor navigation paradigm, citing SiRFstarV and SiRFusion as providing the accuracy needed to enable new, practical use cases."

SiRFstarV and SiRFusion platforms represent a new approach to location and navigation, supplementing traditional GPS location signals with other information such as other satellite systems, multiple radio systems, and various sensors, like accelerometers, gyros and compasses. The result is high availability and accuracy for positioning and navigation outdoors, in urban canyons, in parking garages, and indoors in shopping centres, airports, convention centres, and other pedestrian areas.  SiRFstarV and SiRFusion extend the availability and reliability of popular location-based applications like mapping, searching, finding, tracking, and navigating.

About CES Best of Innovation Design and Engineering Award

The CES Innovations Design and Engineering Awards provide consumer technology manufacturers and developers with an opportunity to have their newest products judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade press. The Best of Innovations designation is awarded to products with the highest judges' scores. Entries are judged on overall engineering qualities related to technical specifications and materials, aesthetics and design qualities, the product's intended use and function, unique features and how the design and innovation of the product compares to others in the marketplace.

About CSR

CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc.

Forward Looking Statements

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute 'forward looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to SiRFstarV and SiRFusion location technologies, and their performance characteristics in our customer's products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as 'will,' 'can deliver,' offers', 'allows', 'to enhance,' 'enables,' 'designed to' and other similar expressions regarding the performance characteristics of SiRFstarV and SiRFusion location technologies, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of SiRFstarV and SiRFusion location technologies or consumer electronics products containing such technology, related products or modifications to such products' capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR's business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR's periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC's web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

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