Customers in a Dozen Countries Get a Taste of a Coffee Sourced in India

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A Starbucks® coffee that was created in 2013 to celebrate coffee grown on India's southern mountains, and to mark the company's one-year anniversary will soon be available in more that a dozen countries. 

Starbucks opened its first India store in 2012 and currently operates more than 50 stores across the country in Mumbai, Delhi National Capital Region (NCR), Pune, Bangalore and Chennai through its joint venture with Tata Starbucks Limited. 

Although India is known as one of the largest tea-producing regions in the world, the country also has a rich coffee-growing heritage that dates back centuries. Coffee farmers in the mountainous region of southern India produce quality arabica coffee beans. Starbucks® India Estates Blend captures the rich heritage of Indian coffee.

“India Estates Blend demonstrates Starbucks ability to establish deep relationships with coffee farmers in order to bring unfamiliar coffees to our customers,” said Patty Romaine-Moody, a Starbucks® coffee quality specialist who helped create this whole-bean blend of Indian coffees.

The search for exceptional coffee beans led to southern India where coffee trees grow in fertile red soil on gently sloping land. The resulting blend is a balanced, medium-bodied coffee with herbal and chocolate flavor notes.  

“The aspiration of this blend is to be able to share it with customers around the globe,” said Catherine Varca, a Starbucks product manager.

Starbucks® India Estates Blend will be available in the U.S. through Starbucks.com beginning September 2.  In October, customers in China, Korea, Japan and 10 other markets throughout the China-Asia Pacific region will be able to purchase Starbucks® India Estates Blend.

News Source : Customers in a Dozen Countries Get a Taste of a Coffee Sourced in India
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