Dabur Launches Vatika Hair Mayonnaise in Middle East to Offer First-Of-Its-Kind Complete Daily Hair Care Formulation

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Vatika Hair Mayonnaise gives the nourishment of oil, conditioning from egg proteins and treatment from natural ingredients


Dubai, United Arab Emirates., June 16, 2013 - (PressReleasePoint) -

June 16, 2013
Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced an innovative breakthrough in everyday hair care with the Middle East launch of Vatika Hair Mayonnaise, a complete everyday hair care solution that has been developed based on intensive research and in-depth consumer insights. Vatika Hair Mayonnaise is the first-ever complete daily hair care product that provides the nourishment of oil, conditioning from egg proteins and treatment from natural ingredients in just three minutes.
 
Vatika Hair Mayonnaise has been developed for the modern Arab woman who is always looking out for solutions to make her hair look better, but does not have time to use all hair care products every day. Formulated for quick and convenient use, Vatika Hair Mayonnaise can be used three minutes before applying shampoo and is also easy to rinse, and stands out with its fresh fragrance. Vatika Hair Mayonnaise comes in three variants – Hair Fall Control, Extreme Moisturizing, Repair & Restore – that are all enriched with natural ingredients to provide complete daily nutrition for all types of hair.
 
Vatika Hair Fall Control helps nourish and fortify weak, limp, falling hair, making it thicker and stronger. It is enriched with Cactus, Garlic and Gergir to help fortify hair strands and prevent excessive hair loss.
Vatika Extreme Moisturizing delivers a conditioning and moisturizing effect on dry, coarse, frizzy hair. Enriched with Almond, Coconut and Sesame, Vatika Extreme Moisturizing seals in essential moisture, keeping hair hydrated, smooth and soft.
 
Vatika Repair & Restore, which is enriched with Castor, Marrow and Honey, revitalizes and helps repair hair from root to tip. It is perfect for damaged, split hair.
 
Rohit Dogra, Senior Marketing Manager, Dabur International, said: “Vatika Hair Mayonnaise is an innovative breakthrough in personal care as it is the first-ever complete hair care product for everyday use. Dabur has undertaken extensive research to create a pioneering product that provides the nourishment of oils through daily use and replaces conditioners and treatment products. Moreover, it is quick and convenient to use as it provides total nourishment, conditioning and treatment to the hair in just three minutes, making it ideal for those who do not have time to use various hair care products every day. The launch of Vatika Hair Mayonnaise is another strong testament to Dabur International’s commitment to develop personal and healthcare products that match the preferences and specific needs of consumers in the Middle East.”
 
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion only within eight years of its existence.


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