Daktronics Releases Petroleum Industry Report on the Effectiveness of LED Price Signs

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BROOKINGS, S.D. – Oct. 27, 2010 – Daktronics Inc. (NASDAQ-DAKT) today announced the release of "A Look at the Effectiveness of Electronic Price Signs for the Convenience Store Industry," a report on the usefulness of LED gas price displays for petroleum retailers.

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The new white paper emphasizes the fact that more and more petroleum marketers are realizing the impact LED price signage presents their convenience stores. The report contains statistical data, and information revealing the following advantages of LED gas price displays compared to manually changeable signage:

"This new report makes a case for investing in on-premise electronic price signs," says Vic Wenner, Daktronics' petroleum sales manager. "Petroleum retailers want to see proof that an investment will pay for itself quickly and begin driving dollars to the bottom line."

 Download the white paper at: www.daktronics.com/petroleumwhitepaper.

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