Danish hotel OTA integrates with eRevMax for seamless connectivity

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TouristOnline connected hotels to benefit from live rate and allocation management functionality

TouristOnline, one of the largest hotel online booking providers in Denmark has completed 2-way XML interface with eRevMax to offer robust connectivity to its growing base of customers. The integration will help accommodation providers connected to the channel use eRevMax's online distribution platforms, RateTiger & Connect, for updating inventory availability and room rates in real-time helping them control pricing strategies and optimize their revenue. TouristOnline will also benefit from eRevMax's Reservation Delivery service, which facilitates automatic transfer of reservations data booked through their various hotel booking portals like TouristOnline.dk, Hotel.dk, visitdenmark.com directly to the hotel management systems (CRS/PMS).

Following the 2-way XML interface certification with eRevMax, TouristOnline joins the eRevMax Channel Ecosystem, whereby all hotel booking sites within the group gain access to broader inventory of hotel product, will see improved booking conversion on existing accounts and expects to realize increased revenues as part of its growth plans across Europe. Denmark is one of the most matured online travel markets, with online leisure/unmanaged business travel bookings comprising more than half of the total business. TouristOnline is a major online accommodation provider in Denmark offering 350,000 hotels as well as more than 50,000 holiday homes in Europe.

"We are glad to announce our partnership with eRevMax. RateTiger is the leading Channel Manager for our markets, and our partnership will help us to grow our hotel network both in Scandinavia and in Europe. I'm sure that our hotel partners and customers will also benefit from it, as eRevMax is the first of all Channel Manager solutions to deliver the most up-to-date Rates and Availability to online travel agencies while reducing scope for overbookings," said Morten Krarup - CEO, TouristOnline.

"This powerful and seamless integration will result in more efficient rate distribution, enhanced rate optimization and the streamlining of all connections. Scandinavia is one of our growth regions. Partnership with TouristOnline will improve our portfolio, offering a diverse range of distributors through the eRevMax Channel Ecosystem. Hotels using our RateTiger Channel Management solution or our Connect enterprise platform can update a range of rates and numerous channels in one step, making them immediately available to customers of TouristOnline," said Greg Berman, COO, eRevMax International.

The new functionality is available now to all existing accommodation providers of TouristOnline. eRevMax is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market and scaling up through the Tier One enterprise hotel groups. eRevMax's Channel Eco-System facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

About TouristOnline: TouristOnline was founded in 2000 and is a leading online accommodation aggregator in Denmark providing access to more than 500 hotels in Denmark and 400,000 hotels worldwide. 29,000 Danish and 20,000 European holiday homes are bookable through the TouristOnline system. TouristOnline operates a number of brands: Hotel.dk, Danishholidayhomes.com and Danischeferienhauser.de.

About eRevMax: eRevMax is the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions to the hospitality industry. The company delivers its premium hotel channel management product RateTiger, web-based solution SimpleDistribution and its real-time enterprise connectivity gateway - Connect, to the hospitality and travel industry. Incorporated in 2001, eRevMax serves over 7000 customers and 55000 hotels worldwide with offices and R&D centers across three continents. For more details, please visit http://www.erevmax.com/, http://www.erevconnect.com/ or contact us on marketing@erevmax.com.

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