Deeper Focus on the Utility Industry, Exhibitions and AEMs China Office Top CE Sector Board Agenda

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AEM’s CE Sector Board met in Chicago on Aug. 9 to review a full agenda of initiatives, including exhibitions, AEM’s China office, statistics, public policy and more.

CE Board Chair Jeff Reed, president, Reed International/VSS Macropaver, opened the meeting by welcoming newly elected members Anthony Fassino of Caterpillar, Willie Halbert of Eaton, and Bryan Rich of SmartEquip, Inc., who is attending his first CE Sector Board meeting following his election in the spring.

The CE Board is focused on expanding our engagement in the construction and utility sectors to focus on alternative power and how it is impacting our members,” said Al Cervero, AEM senior vice president. “We’re also taking a new look at CONEXPO-CON/AGG to expand our offering at the show and improve our campus connectivity. And our work on the new telematics standard will prove to be a game-changer on the construction jobsite, as it allows for great communication between machines.”

During the meeting, the CE Sector Board agenda covered the following:

Utility Sector Focus – AEM Director of Utility Services John Somers explained how the CE Sector’s deeper focus on utility is needed to address the impact of alternative power on our industry. With Somers leading the effort, the enhanced utility focus will look for new ways to develop product groups and statistics programs, support trade shows and enhance user group relationships in the utility sector. He provided an update on AEM’s Future of Utility research that will determine possible disruptive scenarios to share with members and uncover new products and companies not currently engaged with AEM.

Exhibitions – AEM Senior Vice President Megan Tanel shared with the Board an overview of the finalized long-term agreement for CONEXPO-CON/AGG between AEM, NRMCA and NSSGA. She also discussed the next steps for finalizing the long-term agreements for IFPE and World of Asphalt. The following show updates were also presented to the Board:

  • CONEXPO-CON/AGG 2020AEM Vice President of Exhibitions & Event Services Dana Wuesthoff provided an overview of the show’s exhibitor and sponsorship sales to date and planning updates for the new Festival Grounds and enhanced campus connectivity.
  • Tech Experience: Al Cervero shared the latest details surrounding the Tech Experience at CONEXPO-CON/AGG 2020, highlighting the three key areas of focus: smart cities, future of mobility and sustainable development. Also included will be Tech Talks and a Startup Village to help show attendees learn about disruptions and influencing impacting the industry.
  • ICUEE: Megan Tanel provided the Board with an overview of financials and trends related to the ICUEE space sales, and offered a strategic priorities update related to expanded education programming, new food court and other details.
  • World of Asphalt 2019: Megan Tanel also provided an update on World of Asphalt financial trends and the successful space draw from the 2018 show.
  • CONEXPO Latin America 2019: AEM Senior Director of International Exhibitions Petra Kaiser shared an update on space sales, strategic priorities and attendee marketing plans.
  • bauma CONEXPO Africa and bauma CONEXPO India 2018: Petra Kaiser also shared the financial updates and trends for both bauma CONEXPO JV shows.

AEM China Office – Amy Wang, technology and safety manager of AEM’s China office, attended the CE Sector Board Meeting. She provided a market review of construction equipment in China and the office’s ongoing efforts to better serve members in the region. She also offered an update on the lobbying efforts for non-road Tier 4 emission regulations draft, how the office is providing guidance on legislative requirement of the enterprise standard, and how they are working to reduce the technical barrier to trade via ISO harmonization.

Statistics and Data – Larry Buzecky, AEM vice president, business intelligence, provided an overview of the many business intelligence/statistics initiatives supporting AEM members:

  • North America: Official launch of the crawler carrier statistics program will be reported on this month and includes three first-time statistic reporting companies. The AEM Spring Statistics Conference was a success, including a solid turnout and participation.
  • Worldwide: Progress continues toward launch of worldwide programs for crushers, feeders and inclined screens. A new classification metric for wheel loaders is in progress of being adopted. AEM’s China office continues to serve as an effective liaison to Chinese companies participating in market data programs, tracking reporter turnover and assisting in the recruitment of new participants.  
  • Market Intelligence Strategy Redevelopment: A new road map on how to deliver member-facing intelligence services is being developed to help provide AEM members, particularly smaller and mid-sized members, with key competitive advantages.

Telematics Standards – John Somers shared an update on how to add additional data elements to the telematics standard, now targeted to be published in late 2018. He also updated the Board on the proposal of Part 4 of the standard based on machine control information and worksite as built data.

Public Policy – AEM Senior Vice President Nick Yaksich provided an update on the Highway Trust Fund and the Trump Infrastructure Plan. Kip Eideberg, AEM vice president of advocacy and public affairs, also updated the Board on the Trump agenda and what AEM is doing to continue to build awareness of AEM's position opposing the administration’s tariffs on imported goods. In addition, Stephanie See, AEM director of state government and industry relations, shared an update on the Right to Repair issue and new developments related to legislation and the coalitions AEM is working with to support the association's message.

AEM Membership – Paul Flemming, AEM senior director of membership and engagement, shared an overview of AEM membership renewals for 2018. He encouraged members to participate in the seven Thinking Forward events scheduled in 2018, offering members the opportunity to learn about new technologies and network with industry peers throughout the year.

The next meetings of the AEM Board and Sector Boards will be held Thursday, Nov. 29 in conjunction with AEM’s Annual Conference in Palos Ranchos Verdes, California. For more information about the CE Sector Board, please contact Al Cervero (acervero@aem.org).

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