MagentaEINS: Deutsche Telekom is first integrated provider
MagentaEINS: Fixed and mobile networks are converging
MagentaEINS: Everything from one source and in the best network
Deutsche Telekom is bringing fixed and mobile networks together, making it Germany’s first integrated telecommunications provider. With the MagentaEINS portfolio presented at IFA 2014 today, the company is launching packages that unify the fixed and mobile networks. Customers get everything from a single source – telephony, Internet and television – whether at home or on the go. The new MagentaEINS packages are based on uniform logic, consisting of S, M and L packages, and giving customers many advantages.
“Everything we do, we do with a focus on our customers. That’s why we want to become simpler, better and more integrated,” says Niek Jan van Damme, the member of the Management Board at Deutsche Telekom responsible for business in Germany. “And now we’ve succeeded in doing just that: With MagentaEINS, customers get fixed and mobile networks from a single source.” In the future, customers can choose from a modular system that follows the S, M, and L logic. The S package lets new customers get started in the new world of integrated packages for less than EUR 50.00 a month. This gives them a flat rate for mobile and fixed-network telephony, a text flat rate and a high-speed Internet connection of up to 16 Mbps in the fixed network. When on the go, they always surf at the maximum available speed in Deutsche Telekom’s high-speed LTE network, with up to 150 Mbps. Customers always surf in the best Deutsche Telekom network. New customers can get the L version of the all-inclusive package for only around EUR 70.00 a month, which includes surfing at home at up to 100 Mbps, LTE on the go with up to 150 Mbps, and text and phone flat rates for at home and on the go – including the Entertain Premium TV package with 47 HD channels.
Enormous potential for the market leader Telekom’s new packages mark its entry into a new growth market. Some 22 million fixed-network connections and 40 million mobile customers show the market potential for Deutsche Telekom as an integrated telecommunications provider. The company has a market share of over 40 percent in the broadband market and roughly 2.3 million Entertain customers. Plus, with a market share of 35.5 percent, the company is the market leader in service revenues in mobile communications. The company’s optimal starting position does not stop at its customer base, either. The quality of its network infrastructure speaks for itself: Deutsche Telekom already offers VDSL to more than 16 million households, a figure that is set to increase to 17.5 million households by the end of 2014. In addition, 3.5 million households will have VDSL with vectoring by the end of this year. Deutsche Telekom’s LTE network offers coverage of 77 percent. This year, the company plans to introduce LTE service with bandwidth of up to 300 Mbps. The first smartphones capable of these speeds will follow shortly thereafter, rounding out the offerings.
Evolution of the integrated network strategy The launch of MagentaEINS represents the logical evolution of Deutsche Telekom’s integrated network strategy at the product level. The next step involves the launch of a new hybrid router later this year. These smart devices unify LTE, WLAN and fixed networks, combining speeds of up to 100 Mbps from the fixed network with up to 150 Mbps of mobile bandwidth. As a result, the hybrid router combines the best of fixed and mobile networks – a convergent package that Deutsche Telekom will launch this fall as the first provider worldwide. It will allow the company to attain top access speeds, even in rural areas. This represents the first step in efforts to eliminate the coverage gap outside of cities.
Everything is magenta: The new worlds of Deutsche Telekom Deutsche Telekom is standardizing its fixed-network and mobile offerings to make its product portfolio more transparent overall, as well as making it easier to combine different elements. Magenta is the new umbrella term for all new product group names in future. Mobile-only products will be marketed in the MagentaMobil family, while fixed-network-only products will be sold under MagentaZuhause. Both product families will follow the uniform logic of S, M and L packages. Above and beyond this, MagentaENTERTAINMENT, MagentaWOHNEN (living) and MagentaSERVICE will feature additional packages and products for custom combinations of the different elements.
IFA also marks the launch of new features for MagentaENTERTAINMENT. Starting in mid-September, users will be able to use the new Entertain cloud recorder to access their recorded films and TV series on the go. In the MagentaWOHNEN category, Telekom offers its Smart Home product family based on the Qivicon platform as the standard for home automation, and has enlisted other strong partners, such as Sonos and Osram.
Visit Deutsche Telekom’s booth in hall 4.2 at the IFA trade show in Berlin from September 5-10 to experience of our products and services live. Deutsche Telekom’s entire presence at the trade fair is carbon-neutral – all CO2 emissions generated in setting up and operating the booth are offset fully by carbon-reduction projects abroad.
About Deutsche Telekom Deutsche Telekom is one of the world’s leading integrated telecommunications companies with over 142 million mobile customers, 31 million fixed-network lines and over 17 million broadband lines (as of December 31, 2013). The Group provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers. Deutsche Telekom is present in around 50 countries and has approximately 229,000 employees worldwide. The Group generated revenue of EUR 60.1 billion in the 2013 financial year – more than half of it outside Germany.