Develop Your Social Media Marketing Database over time with Profile Polling from Awareness

New "Profile Polling" from Awareness Lets Marketers Build Dynamic User Profiles and Gain Detailed Intelligence on Their Audience

Waltham, MA — July 15, 2009— Awareness, Inc. (www.awarenessnetworks.com), the leading provider of on-demand social media marketing software, today announced the addition of Profile Polling to the latest version of itson-demand social media marketing software.

Typical polling widgets look at responses in aggregate and neglect to associate responses to individual community members. This makes the data captured valuable only when looking at the audience as a whole, as opposed to the individuals that make up an audience. Awareness Profile Polling goes beyond traditional polling widgets by giving community managers the ability to poll their audience and use that interaction to gain intelligence on individual community members.

"Most people use polls as a singular event to gauge the general opinions of a community or audience," said David Carter, CTO and Co-Founder at Awareness. "We take polling to the next level by using it as a way for marketers to continuously and incrementally profile their members in a frictionless way. This allows communities to learn more about their members and for members to learn more about each other. "

Marketers benefits by growing user profiles dynamically over time, gaining detailed intelligence on individual users and segmenting audiences to target individuals for ongoing marketing campaigns. Additionally, the information captured can be displayed on a users profile providing a richer view of the individual and enhancing the ability to search profiles.

When combined with the participatory information already captured by the system (blog comments, ratings, discussion posts, etc) marketers gain an unprecedented view into their audience and are empowered with the data they need to execute more effective, targeted marketing programs.

Profile Polling is easily configured and deployed and is available within eachAwareness Best Practice Community—pre-packaged, ready-to-deploy online communities designed around specific business objectives.