The Group maintains regular and constructive dialog with all its stakeholders: with the academic world (New York University, Université Sorbonne Nouvelle and ESSEC), with institutions (including the Ministry of Culture, Ministry of Women’s Rights, French Data Protection Authority (CNIL), French Defender of Rights, French Broadcasting Authority (CSA), EU Commission, EU Parliament, UNESCO and the United Nations Alliance of Civilizations), with associations and professional organizations (including the French Society of Financial Analysts, French Institute of Administrators, French Study Center For Corporate Social Responsibility – ORSE, Laboratoire de l’Égalité, Enjeux e-médias, Convergences Forum and the TRANSLIT Network of European Researchers on Media Education). The Group also meets with the financial and non-financial communities, as well as with individual shareholders. The labor unions have been made aware of this policy of societal responsibility in their annual training program.
As think tanks and public dialog are sources of ideas and new suggestions, Vivendi remains sensitive to any concerns of its counterparts. Vivendi has launched a webradio program Vivoice, and added a new section “De Facto” to its website “Culture(s) with Vivendi”.
In February 2013, Vivoice was launched on the occasion of Safer Internet Day, a day dedicated to enlisting support in Europe for the promotion of a safer digital environment for young web-users. During the year, nearly fifty guests participated in eleven web radio broadcasts. They shared their thoughts on strategic CSR topics for Vivendi, including the financing of artistic creation in the digital era, the opinions of young people on their Internet use, online reputation, CSR integration by investors, the influence of the Canal+ documentary policy, the promotion of cultural diversity and the support of artists within Universal Music. Social networks, which were highly active during these shows, are making it possible for personal accounts to reach the Company’s different audiences.
Launched in 2012, the website “Culture(s) with Vivendi” is aimed at providing a concrete illustration of the role played by the cultural industries and the media sector in stimulating economic growth, reinforcing social cohesion and promoting innovation.
In 2013, the new “De Facto” section on the website promotes culture as a pillar of sustainable development, using facts and figures, testimonials and studies. This is a special forum for anyone wishing to demonstrate the link between culture, human development, openness towards others, access to knowledge and the fight against poverty. As a resource center, this section is especially concerned with gathering arguments in favor of integrating culture into the new global strategy for sustainable development and into the Next Millennium Goals, to be adopted for 2015-2030.
This dialog with stakeholders is also an opportunity to anticipate societal changes that will impact the Group’s overall performance.
The year 2013 featured two particular events to which Vivendi actively contributed as a partner:
At a time when many players in the world of politics, the economy, the social realm and the voluntary sector are discussing the challenges of the digital revolution in schools, members of the ANR TRANSLIT project (convergence between media literacy, information education and information technology (IT)), in partnership with the European network COST “Transforming Audiences / Transforming Societies” and the Université Sorbonne Nouvelle, held an international symposium to which Vivendi contributed. More than forty researchers analyzed the scope of media and information education, the contribution made by public and private players, the new reality of IT and emerging trends. The symposium received the special support of the UNESCO-UNITWIN Chair “Forwardance in sustainable digital development”, with whose work Vivendi is associated. In 2014, following these workshops, suggestions for action involving companies in the media sector will be discussed;
During the conference, which was a major event held in Paris at the Salon de L’Éducation, Vivendi and the Laboratoire de l’égalité presented the initial results of a joint study. This study, entitled “Women in music and cinema in Europe”, was based on interviews with male and female artists. Promoting the place of women in European cinema and music meets the need of society for cohesion, and helps to create economic value. This was Vivendi’s motivation in proposing a partnership to the Laboratoire de l’égalité – to bring together the Laboratoire’s network of researchers and members of the Group’s professional network: senior executives and employees of Universal Music and Canal+ Group as well as artists and actors in the value chain of the cultural and creative industries.
This initiative has three objectives: encouraging artists to provide their opinion and suggestions for promoting gender equality in the cultural sector, raising awareness of the Group’s different stakeholders on this societal challenge and presenting tangible courses of action to be taken with decision-makers. The initiative has been praised by numerous artists, associations and national and European institutions.