Dianne Price to lead Biodesign Institute at Arizona State University communications strategy, branding efforts

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August 15, 2014

The Biodesign Institute at Arizona State University has appointed Dianne Price, APR, as Director of Marketing and Communications. With more than 25 years experience in the medical health, pharmaceutical and medical device sectors, Price will lead Biodesign’s overall strategic communications strategy and branding efforts.

“As we enter into our second decade of research at ASU, we will look to Dianne’s significant leadership and experience in biomedical communications to generate more local, national and global ‘buzz’ and enhance the reputation of Biodesign,” said Raymond DuBois, M.D. Ph.D, executive director of the Biodesign Institute.  “Dianne will play an instrumental role as we continue to address global challenges in health care, sustainability and security through the rapid expansion of our research infrastructure, expenditures, philanthropic efforts, and partnerships.

“Above all, I’m a passionate connector of scientists and science-seekers, and welcome the challenge of taking complex medical and scientific messages and make them interesting and understandable across multiple audiences,” said Price. “I am thrilled to have this opportunity to come to ASU and further enhance and position the Biodesign Institute’s branding and communication strategy as an integral part of ASU President Micheal Crow’s vision of a New American University, specifically, to conduct use-inspired research to benefit society, fuse intellectual disciplines and value entrepreneurship.”

Since its inception in 2003, Biodesign has attracted more than $300 million in external funding from competitive grant awards as well as support from philanthropic and industry sources. Its researchers, including four National Academy members and a Nobel laureate, have generated 50 annual invention disclosures and patents and fostered more than a dozen spinout companies. In 2009, the Institute won Arizona’s “Excellence in Economic Development Award” for its innovative contributions to the state’s economic growth.

Prior to joining ASU, Price was president of both Price Communications Group and Social Impact Communications, serving a variety of clients locally and across the nation. She moved to Arizona about four years ago to ramp up marketing activities for a Scottsdale-based neuro-technology start-up, combining her love of communications and neuroscience. A graduate degree in psychology allows her to use tested techniques for positively influencing human perceptions and behavior through communications.

Her communications career has taken her from advertising agencies where she worked as a vice president and senior account executive on everything from packaged goods to automotive, economic development, tourism and hospital and medical marketing; to market research focused on understanding consumer, business to business, physician and scientist’s perceptions; crisis communications; print, broadcast and freelance journalism; web and social media strategies; to the White House where as Director of Public Affairs for the W.K. Kellogg Foundation, she helped launch Michelle Obama’s “Let’s Move” childhood obesity initiative. While working for the Kellogg Foundation, she also developed and implemented a fast-track grant making program to get resources into the hands of people struggling after the September 11, 2001 terrorist attack and after the devastation of Hurricane Katrina.

A graduate of Western Michigan University and Bowling Green State University (Ohio), Price is one of about only 4,000 professionals nationwide to receive accreditation from the Public Relations Society of America. She has been recognized by her peers as Communicator Laureate by Intercom, a Western Michigan professional association.


About the Biodesign Institute at Arizona State University

The Biodesign Institute at ASU addresses today’s critical global challenges in healthcare, sustainability and security by developing solutions inspired from natural systems and translating those solutions into commercially viable products and clinical practices. biodesign.asu.edu

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