Digital Health Consumers: A Lifestyle and Technology Segmentation

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Digital Health Consumers: A Lifestyle and Technology Segmentation analyzes consumer health habits and segments the market according to lifestyles and personal health conditions. It then identifies which segments are most and least receptive to digital health products and services and provides a demographic and technographic profile of each segment.

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Digital Health Consumers: A Lifestyle and Technology Segmentation

About the Research

Previous Research

Virtual Care: Technologies and Business Models (Q1/14)

Prescribing Apps: Engaging Health Consumers (Q4/13)

Digitally Fit: Healthy Living and Connected Devices (Q1/13)

Managing Care through ACOs: Consumer Interests & Requirements (Q1/13)

Key Findings


Overview of Health Habits & Conditions

Health Activities (Q4/13)

Health Habits (Q4/13)

Health Appeal of Smart Home Equipment (Q4/13)

Health Habits by Age (Q4/13)

Health Conscious Consumers by Household Income  (Q4/13)

Health Conscious Consumers by Age (Q4/13)

Health Concerns (Q4/13)

Health Concerns by Gender (Q4/13)

Chronic Health Problems (Q4/13)

Chronic Health Problems by Age  (Q4/13)

% with Chronic Health Problem by Age (Q4/13)

Digital Health Activities (Q4/13)

Avg. # of Digital Health Activities (Q4/13)

Health Groups

Health Groups (Q4/13)

Avg. # of Health Activities by Health Group (Q4/13)

Chronic Health Problems by Health Group (Q4/13)

Total Number of Chronic Health Conditions by Health Group (Q4/13)

Health Vices by Health Group (Q4/13)

Health Concerns by Health Groups (Q4/13)

Health Insurance by Health Group (Q4/13)

Health Groups & Technology

Digital Health Activities by Health Groups (Q4/13)

Avg. # of Digital Health Activities by Health  Groups (Q4/13)

CE Adoption by Health Groups (Q4/13)

Breakdown of Health Groups by Smartphone OS (Q4/13)

Pay-TV Service by Health Groups (Q4/13)

Telephone Services by Health Group (Q4/13)

Internet Access by Health Groups (Q4/13)

Enthusiasm for Technology by Health Group (Q4/13)

Profile of Health Groups

Health Groups by Age of Respondents (Q4/13)

Breakdown of Health Groups by Age (Q4/13)

Breakdown of Health Groups by Household Income (Q4/13)

Breakdown of Health Groups by Gender (Q4/13)

Breakdown of Health Groups by Having Minors at Home (Q4/13)

Breakdown of Health Groups by Marital Status (Q4/13)

Health Groups by Region (Q4/13)

Additional Research from Parks Associates

Publish Date: 1Q 2014

Slides: 62

Authored By:
Yilan Jiang - Manager, Consumer Research
John Barrett - Director of Consumer Analytics

© March 2014

Parks Associates Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.


Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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