The digital revolution is helping to create innovation within the publishing industry. “Attendees at this summit will be able to hear from and network with the movers and shakers who are leading change into this once traditional industry,” says Nathan Meyer, International Events Director. “They’ll share their experiences through case studies, detailing how their proven digital strategies are allowing them to stay competitive within publishing.”
Mike McAvoy, President of The Onion will be presenting an intriguing and humorous presentation ‘Sponsored Content is F$&!$*# Awesome!’. The presentation outlines how The Onion is tackling native advertising.
Heather Cassano, Scholastic’s Chief Experience Officer will takes us through changing a product from “small d” to “BIG D” by using LighteningLabs, and how these Labs are used to improve the process on a relatively small timescale.
Youbeauty.com’s Laura Kenney will take us through company data and what this means for user experience. Youbeauty.com looks at beauty both scientifically and holistically and believe that everything affects the way that you project yourself to the world: from your happiness to your hair.
Click here for a complete list of speakers, agenda and registration details for the Digital Publishing Innovation Summit.