Boston, MA June 24, 2014 – DigitasLBi, a global marketing and technology company, is offering a $5,000 academic scholarship to one participant of the Multicultural Advertising Intern Program (MAIP) administered by the American Association of Advertising Agencies Foundation. The DigitasLBi Multicultural Scholarship Award is an extension of DigitasLBi’s continued support of MAIP and the 4A’s Foundation.
MAIP is a 4A’s Talent Development initiative of the 4A’s that aims to source, develop, and retain top diverse talent within the advertising and marketing industry. The award will be given to one 2014 MAIP intern, who exhibits financial need at his or her college or university and has successfully completed the application by the 5:00PM EST July 18, 2014 deadline.
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DigitasLBi: Ron D’Amico, Ron.Damico@digitas.com, 617-369-8517
MAIP/4A’s: Carl Desir, email@example.com, 212-850-0731
DigitaslBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next… and then we take them there. Also a top ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] is the world’s third largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Web site: www.publicisgroupe.com.
Since its inception in 1973, MAIP has become the industry's largest program of it's kind. Over the past 41 years, more than 2,600 multicultural students have experienced MAIP's unique, paid, full-time summer program at participating agencies nationwide. By combining real-world work experience, training and development, and networking opportunities within the industry, MAIP participants gain a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising and media agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry. MAIP Website: maip.aaaa.org
About the 4A’s
The American Association of Advertising Agencies is the national trade association of advertising agencies providing leadership, advocacy, guidance and education for its members who comprise virtually all of the large, multinational agencies and hundreds of mid-to-small size agencies around the country. For more information, visit the 4A’s Web site at www.aaaa.org, , and .